One of Simedar's first beauty memories is frequently wearing purple, frosted lip gloss in elementary school despite her teachers' scathing disapproval. This innate desire to squeeze between what's considered "appropriate" and "desirable" would follow her through her various beauty experiences and direct her career journey. Chicago born and current Brooklyn resident, Simedar is a beauty writer, licensed esthetician and skin care educator. She is passionate about leveling the playing field by uplifting the stories and experiences of communities rarely given a platform and creating content that speaks to cultural nuance . She is skincare obsessed and enjoys empowering her clients to make personal care decisions they feel proud of. She operates under the mantra that skincare is more than beauty, its healthcare we all deserve access to.
(Nails)
Black Women Have Always Been At The Forefront Of Nail Art Trends
It’s time to give credit where credit is due.
(Skin)
The Best LED Lights For Every Skin Concern, According To Experts
Clogged pores & redness have met their match.
(Trial Run)
My Dark Circles Have Met Their Match In Topicals Faded Under Eye Masks
I look well-rested – even if I’m not.
(Trial Run)
Soft Services' Overnight Hand Treatment Has Completely Transformed My Cracked Cuticles
Now I get the hype.
(Skin)
'Peel Season' Is Upon Us — Here's How To Find The Right One For Your Skin
Take it off.
(Hair)
How The Tradition & Meaning Of Braids Evolved Over Time
And where it stands now.
(Shopping)
Is The Era Of DTC Beauty Officially Behind Us?
How emerging brands are navigating our shopping evolution.
(Standing Appointment)
I Tried A Buzzy New Filler For Fine Lines & Volume That’s Meant To Last Longer
See my before & after photos
(Hair)
The Latest Wave Of The Natural Hair Movement Is Rooted In Simplicity
Your time is more valuable than ever.
(Pride Month 2022)
The Future Of Genderless Beauty Is So Much More Than Unisex Products
Redefining radical inclusivity.
(Skin)
Dermatologists Swear By This In-Office Treatment For Pitted Acne Scars
Plus at-home options for smoother, blemish-free skin.
(Shopping)
As Supply Chains Continue To Falter, Sustainable Beauty May Be The Unexpected Answer
Where green business & good business meet.
(Procedures)
Everything You’ve Ever Wanted To Know About Getting A Boob Job
The ultimate guide to breast augmentation.
(Skin)
The Ugly Truth About Clinically Tested Skin Care & Darker Skin Tones
Where the beauty industry is coming up short.
(Skin)
The Brain-Skin Connection Runs Deep, Which Is Where Neurocosmetics Come In
Experts share what to expect from the emerging beauty category.
(Procedures)
What To Do If You’re Considering Injectables & Worried About Filler Migration
The best pre-appointment questions to ask.
(Skin)
We Need To Set The Record Straight On Skin Care For Darker Complexions
The experts weigh in.
(Procedures)
Move Over Lip Fillers — This Buzzy Cosmetic Treatment Is Coming For Your Crown
Pouty, pigmented lips that can last for years? Yes, please.
(Skin)
The Pros Say That Your Skin’s Red, Bumpy Patch Might Not Be A Breakout
And treating it might be trickier than you think — here’s what to know.
(Skin)
Does Skin Care’s Most Controversial Product Really Deserve All The Hate?
The experts say... maybe not.