One of Simedar's first beauty memories is frequently wearing purple, frosted lip gloss in elementary school despite her teachers' scathing disapproval. This innate desire to squeeze between what's considered "appropriate" and "desirable" would follow her through her various beauty experiences and direct her career journey.
Chicago born and current Brooklyn resident, Simedar is a beauty writer, licensed esthetician and skin care educator. She is passionate about leveling the playing field by uplifting the stories and experiences of communities rarely given a platform and creating content that speaks to cultural nuance . She is skincare obsessed and enjoys empowering her clients to make personal care decisions they feel proud of. She operates under the mantra that skincare is more than beauty, its healthcare we all deserve access to.