Summer 2020 is gearing up to be one giant case study on how vitamin D-deprived, fresh-out-of-quarantine psyches react to a dose of fresh air and sunshine after months of isolation. So far, the research is finding that people are a lot more apt to dip into the brightest shades in the palette. Literally. Intense eyeshadow colors are quickly becoming summer 2020's leading beauty trend.
Bold neons and shimmers are this season's winners, but what's more, they're also being worn in vibrant combinations. The painterly watercolor look that sparked obsession last spring has given way to neon color-blocking and runway-inspired holographic lids.
The idea of compounding eyeshadow colors is, of course, ancient — able to be traced back to Cleopatra's era, even — but the 2020 iteration of it is slightly different. These days, you have highlighter hues, pastels, and iridescent shimmer all happening simultaneously. And it's rare to stop at just one shade.
Ahead, six eyeshadow colors to try this season and the recently released palettes that feature them.
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