When it comes to bargain hunting, the line between jaw-dropping markdowns and small-scale savings can get a little blurry. End-of-season sales are everywhere this time of year, which makes it nearly impossible to weed out the worthwhile sale sections from a few dollars off. But when opportunities like the Cult Gaia sale come around, taking advantage of stellar price points is a no brainer.
Even if you've never shopped the intricately designed, boho-inspired brand before, you've likely seen Cult Gaia pieces up and down your Instagram feed. According to its website, Cult Gaia was developed in 2012 with the mission to create "Objets d' Art that make you look twice." Rather than crafting products in traditional shapes with conventional materials, the unique label works unexpected textiles and imaginative silhouettes into everyday wear.
While items like the brand's signature ark-shaped bags usually cost around $350, Cult Gaia's latest sale knocks down prices significantly. The major blowout, which is currently in its final day, includes an extra 20 percent off all sale items when you use the code HELLOSALE at checkout.
A handful of celebrities have been known to include Cult Gaia pieces in their day-to-day looks. Olivia Culpo posted a photo on her Instagram account last June wearing a playful gingham set, a high ponytail, and a black ark bag by Cult Gaia.
Other big names like Chrissy Teigen and Lauren Conrad have also sported the brand's distinct bags, while models like Bella Hadid and Emily Ratajkowski have been seen wearing pieces from the label's clothing section. Just last year, Lily Aldridge demonstrated how to work the Cult Gaia ark bag into vacation style by pairing it with a floral maxi dress, sandals, and beachy waves.
Incorporate a tropical vibe into your winter outfit queue by pairing a Cult Gaia bag with a textured turtleneck, colored corduroy pants, and suede boots. Or, get a head start on sunny-weather shopping by browsing the wide selection of breezy dresses.
Below, The Zoe Report's top five picks from Cult Gaia's latest sale. Let the bargain-hunting begin.