It's 2020, and the underthings market has never looked quite this good. As traditional lingerie silhouettes have cooled, an appetite has grown for nouveau brands that are in pursuit of something more real. With trailblazers like ThirdLove, who boasts an expansive 80-size offering (thanks to its brainchild, the half-cup size) and Savage x Fenty, whose radically inclusive campaigns first broke the lingerie business — there's something for everyone, and it's only getting better. And, with National Lingerie Day Apr. 24, now's as good a time as any to get acquainted with the best lingerie brands of today.
All this change is good: it means there's something for everyone's personal style, whether you favor boisterous or minimalist, sassy or sweet. For example, if you find yourself gravitating towards loud and proud styles, then Parade's the brand to go after. Since the brand's inception just last fall, it's become revered as a trailblazer in the inclusive undies space — and beloved for their vibrant, joyful drops. As for sweetheart style lovers, Eberjey's underthings are as angelic as they come. With bras and panties laced with ethereal pastels, they're practically made for dreaming in — so pairing their silky PJ's is encouraged.
To find your forever-fit, continue ahead — and be sure to shop their Instagram's for inspiration.
We only include products that have been independently selected by The Zoe Report's editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.