Birchbox’s Best-Selling Lip Colors In 2018 Prove You Can Never Go Wrong With Pink


You've got your reds, your browns, your nudes, maybe even a couple adventurous colors like jet black and baby blue. But even with an entire spectrum of lipstick shades to choose from, there's one hue you likely come back to again and again: pink. Whether a deep rose or a barely-there petal pink, the pretty shade is just so wearable — so it's no wonder all ten of Birchbox's best-selling lipstick colors in 2018 fall somewhere within the bounds of the basically universal color. If you've been searching for the perfect pink addition to your ever-growing lipstick collection, look no further.

Subscription service-based Birchbox, which was founded in New York City in 2010, has made a name for itself by helping its audience find the best beauty products by sampling them first, then shopping the full size versions on its e-commerce site. Once they discover a holy-grail product, the most dedicated consumers take to Birchbox's site to stock up on their new must-have, and leave a top-rated review for fellow shoppers to see. And as you'd expect, several of the retailer's bestselling lipsticks make the cut amongst the highest rated items.

And what is it that makes Birchbox's top selling lipsticks so appealing? One commonality in particular stands out. Namely, you'll notice that all ten products happen to be a pretty shade of pink. Whether the formula is a long-wear liquid lipstick, or a pout-nourishing lip balm, it seems that the color has been the prime pick for 2018. And considering how incredibly easy the hue is to wear — it works from day to night, with just about any ensemble — it totally makes sense that Birchbox shoppers were scooping the color up.

If you prefer a matte formula, you'll want to check out Smashbox Cosmetics' Always On Matte Liquid Lipstick, bestselling at Birchbox in the demure shade of In Demand. The $24 liquid color dries to a matte finish, but doesn't dry lips out thanks to naturally nourishing additives like jojoba and sunflower oil. Or, grab MAC's $18.50 cult-fave Matte Lipstick in Velvet Teddy, a color that sits somewhere between a buff-beige and a rosy pink. Wear this five-star rated color to the office, and layer a clear gloss over it when you leave for after-work drinks.

Some of Birchbox's in-house brands also had pink lip products that made it into this year's top ten. The retailer's Love of Color Vibrant Matte Lipstick in Rose To The Occasion, a deeper shade of berry pink, is just $10 and ideal for date night — and according to top reviews, it'll last you through dinner, drinks, and beyond. And snag yourself a tube of ARROW BOOST Color Enhancing Lip Balm in Blush Hour, $14, to stash in your purse for whenever your pout could use hydration and a hint of pink color. The formula transforms into your ideal shade by working with your unique body chemistry.

Rounding out the top ten are pretty pink lip products from other popular brands, like Stila, Winkylux, and Lipstick Queen (be sure to try the brand's Frog Prince Lipstick that shifts colors from bright green to blush pink). To take a look at the must-try pink lipsticks from Birchbox's expert-level curation, keep scrolling below.