Pixi by Petra Glow Tonic. Physician's Formula Murumuru Butter Bronzer. CeraVe... in the tub. If these names all ring a bell for you, then congratulations: You've kept up with Target's most viral beauty products — which just so happen to be some of the most popular, cult-famous products in the skincare, makeup, and haircare communities. Though chances are, if you frequent the retailer, you already knew this.
You see, avid Target shoppers will know that there's a correlation between products that pick up cult fame and what's available on Target's shelves. The major retailer has been ramping up its drugstore beauty product offering, curating genius brands and fan-favorite finds that you wouldn't have even considered "drugstore" a few years ago. Just take a look at that Pixi by Petra Glow Tonic; after all, how often do $15 facial toners wind up in a feature on British Vogue's website? (Hint: TZR has given the cult-famous exfoliator plenty of love, too.)
Fortunately for you, the Glow Tonic's affordable pricing isn't out of the norm. Regardless of fame and industry accolades, the cream of Target's beauty-aisle crop still has one very important thing in common when it comes to accessibility: Each viral, Instagram-worthy product on this list retails for under $20 — including the aforementioned Murumuru Butter Bronzer and CeraVe Moisturizing Cream.
The brand has made it pretty easy to shop its fan favorites online, too: Target has created an entire page on its website just for its best beauty products — aka some top-rated finds its shoppers have fallen for. Still, there have been a few other products that've gone viral with beauty fans that you should keep an eye on. Below, 11 Target products that have made a name for themselves online (and just so happen to be under $20).
Physician's Formula's Murumuru Butter Bronzer is a drugstore gem: It adds a natural glow and a touch of moisture to your skin, all at once.
Everything Kristin Ess launches is set up for success; but the brand's OG signature shampoo is still a force to be reckoned with.
Neutrogena's entire moisturizing Hydro Boost line is a cult fave — but this mega-hydrating moisturizer should be first on your list to try.
Designed to keep your legs chafe-free, Megababe's Insta-friendly packaging and winning formula has cemented it as a beauty staple.
Meet the under-$6, damage-reversing hair treatment with more than 4,000 reviews.
Budget friendly and multipurpose, this two-in-one mascara and primer has won over shoppers at Target (and a spot on The Zoe Report's Beauty Awards back in 2018).
Few skincare products turn into Reddit memes because of their sheer popularity. But that's exactly what happened for CeraVe's Moisturizing Cream, otherwise known by "CeraVe in the tub" on the forum r/SkincareAddiction.
Although it only debuted in September, this new Bliss serum is already a best-seller according to the brand's Instagram page.
Retailing at just $2, this e.l.f. Cosmetics pencil has a 4.5-star rating from more than 800 reviews.
What's better — an affordable, cruelty-free, Target Clean-approved cleansing balm, or its perfectly pink packaging?