Have you noticed an ever-growing skin care presence at Target? The new K-beauty section in the aisles, the expanded online selection of products? Good, because it seems to be a calculated move by the brand — and one that you can reap the rewards from. Now more than ever is the time to shop for under-the-radar skincare products at Target, because the retailer has stocked up a seriously impressive lineup.
And that appears to have been the goal all along. In a blog spotlighting the new skincare brand Versed, Christina Hennington (Target’s senior vice president, general merchandise manager, essentials, beauty, hardlines, and services) called the store the "ultimate destination for all beauty and skin care needs". Another blog — this time introducing Goodfellow & Co's new grooming products — featured a quote by Mark Tritton, executive vice president and chief merchandising officer at Target, noting that the business had seen "a new level of demand for specialty, premium products."
What does all of this mean for you? You can now grab an entire diverse, well-stocked skincare routine from Target, after you pick up ingredients for dinner. And although Versed and Goodfellow & Co's skincare products are still new — and haven't accumulated a legion of glowing reviews (yet!) — there are other products Target's review section wants you to try. Ahead, 20 under-the-radar skincare products at the store with ridiculously high ratings.
1. An Affordable Vitamin A Serum Made From Beets
Want to smooth your skin and minimize pores? You may want to try adding this beet-based serum to your skincare routine.
2. A Moisturizing Multipurpose Balm
You can use this organic balm to sooth cuticles, chapped lips, and tame frizz. Basically, wherever you need a dose of hydration.
3. A $5 Moisturizer With Hundreds Of Reviews
How incredible can a $5 moisturizer be? According to the rave reviews, the answer is very.
4. SPF 50 That Won't Bother Your Skin
Whereas some sunscreens can bother the sensitive skin on your face, this Bare Republic stick formula — which includes shea butter, cocoa seed butter, and extra vitamin E — actually soothes it.
5. A Fast-Acting Acne Treatment
This treatment claims it can reduce up to 87 percent of acne in 12 weeks, and a near-perfecting rating (from over 850 reviews) backs it up.
6. An Overnight Cream That Does... Well, Everything
This overnight moisturizer from Lumene is incredibly versatile: It brightens, softens, and plumps skin, all while you snooze.
7. A Hydrating Foaming Cleanser
While Hada Labo Tokyo may not be a household name yet, it's the number one-selling skincare line in Japan according to the brand's website; and Target's shoppers seem to agree it's one to try.
8. A Skin Barrier-Restoring Moisturizer
CeraVe is a classic brand that's picked up a diehard following; grab this no-nonsense moisturizer if you need to replenish your skin's natural barrier.
9. Witch Hazel Toner For Under $5
You may've heard about how handy witch hazel can be. If so, grab this highly-rated bottle from Dickinson's to add the toner to your arsenal.
10. A Moisturizer That Firms Skin, Too
Incorporate this under-the-radar moisturizer from YUNI Beauty to hydrate and tighten skin. The brand credits its skin-firming ability to an active edelweiss plant stem cell and buriti oil.
11. Exfoliating, Charcoal-Infused Peel Pads
You get 25 pore-refining, charcoal- and chai tea-infused peel pads for only $24.99; no wonder this Whamisa by Glow Studio product has a near-perfect rating.
12. A Top-Rated Body Wash
Protect and moisturize the rest of your skin with ApotheCARE's dye-free, sulfate-free, and paraben-free body wash.
13. A Treatment Targeting Pores, Blackheads, And More
La Roche-Posay's treatment is another highly-rated — yet relatively lesser known — acne-fighting product that promises quick results.
14. A Glow-Boosting Sheet Mask
While it may not have a ton of reviews, this newer sheet mask is definitely worth a try — especially at only $3.50 a pop.
15. A Retinol Concentrate For Less Than $30
Shoppers say this retinol and vitamin C serum delivers results. And, for less than $30, it's an affordable option to boot.
16. A Deeply-Hydrating Cream (For Morning And Night)
According to reviews, anyone with dry skin may want to check out Make P:rem's moisturizer. It doesn't mess around when it comes to hydration, and the formula includes skin barrier-restoring ceramides, too.
17. A Budget Body Scrub With Glowing Reviews
Shoppers can't get enough of Soap & Glory's The Scrub Of Your Life: The wallet-friendly scrub has a 4.9-star rating.
18. Easy-To-Use SPF 30 Spray
Just mist this SPF 30 spray all over before you head out into the sun, or jump into the pool. The formula promises 80 minutes of water-resistant protection.
19. Skin Care From The Inside Out
Vital Proteins' Collagen Peptides supplement claims to improve more than just skin and hair; it also may be beneficial for other parts of your body, like joints.
20. An Oily Skin-Friendly Moisturizer
This oil-free moisturizer creates a matte finish on skin, while its bamboo extract absorbs any extra oil on your face.