Anyone not lucky enough to have a Reformation storefront nearby has sighed wistfully when the Insta-famous store posts about its major IRL sales. Scoring sample sale-like discounts on Reformation's sustainable, feminine sundresses without needing to leave your house is any Ref Babe's dream (because even if you live near one of the stores, those sale lines can be long). Well, in the spirit of the holiday season, dreams are coming true: Reformation's end-of-year sale starts Dec. 13 online, no waiting in line needed.
Actually, it's better if you don't wait at all. Prices are low and Reformation favorites are already selling out. There are still hundreds of pieces to choose from, though — including tons of dresses, blouses, and pants under $100. Reformation's trademark frills and form-fitting cuts are abundant, as well as midi and maxi dresses for your holiday party needs.
If shopping this sale is your first foray into Reformation style, there are some pieces to buy ASAP. Marked down from $198 to $99, the Reformation Porto Dress in Cher will go fast; it's in line with the brand's popular, frill-trimmed mini dress shapes, and the structured sweetheart neckline and flared skirt will hug curves. Longer, breezy dresses that still show off your legs are Reformation signatures, too: Originally $118, the Casey dress (available in black, ivory, and rust) is on sale for just $83.
Tons of pretty Reformation jeans are on sale for under $100 if you prefer denim and T-shirts to sundresses. Grab the Hepburn jean in Argentine, Reformation's black high-waisted skinny jeans, while the pair is marked down to $69 from $98. You're probably going to buy a few of Reformation's cropped shirts while shopping the sale, winter or not, and the stretchy Hepburn jean's 11.25-inch rise is a crop top's ideal companion.
Or, snag the Macgraw Crop jeans, discounted to $96 from $128. The easy cropped flare, button fly, and '70s conductor stripes show off how Reformation takes vintage style and modernizes the inspiration. Not to mention, you'd only have to pair the statement jeans with a graphic T-shirt and sneakers for an outfit that's ready for anything.
Picking out the dreamiest Reformation pieces is basically impossible, and if you need a hand narrowing down the sale, continue scrolling. 17 swoon-worthy pieces from the end-of-year sale that nail the brand's relaxed chic style — and fall under $100 — are below.