If you've found your holy grail mascara, you know how good it is to have a formula that manages to add length, volume, and definition — without flaking out on you mid-way through the day. But even something good can be made great, and as far as mascara is concerned, that's where a primer comes in. If you've never thought it necessary to use a lash primer ahead of your go-to mascara, Marc Jacobs Beauty Velvet Noir Primer is here to change your mind and take your lashes to incredible new lengths.
Lash primers can seem like one of those beauty gimmicks that aren't worth buying into. Why not just find a good mascara to do all the work in one step? Marc Jacobs Beauty is answering that question with the Feb. 19 launch of its latest product, the Velvet Noir Primer, which was created to take the brand's bestselling Velvet Noir Major Volume Mascara to a whole new level. And considering the fact that the product's drop day is evidently also National Lash Day, there's no better way to celebrate than with over-the-top, fluttery fringe.
The primer, $26 and now available at Sephora, MarcJacobsBeauty.com, Net-a-Porter, Neiman Marcus, and Bergdorf Goodman, boosts all the benefits of your go-to mascara, for lashes that are longer, fuller, and all around bolder when a couple coats just aren't cutting it. Essentially, if all you've ever wanted from your mascara was a false-lash look (without the trouble), this new product is the solution.
And it's really easy to use. The beige formula — which, unlike it's pure-white counterparts, won't gray out your jet-black mascara — makes it easy to coat every single lash so none get left behind. Once you've applied the primer to your top lashes (and bottom ones too, if you want to go really big), swipe on a quick coat of your fave mascara to finish off the look. One extra step for more dramatic, doe-eyed lashes isn't exactly outrageous, right?
Bonus: It doesn't just prep your lashes for gloriously full fringe, it also conditions them so they stay soft and healthy. The creamy formula is infused with peptides and vitamin B5, to nourish each lash and keep them from feeling brittle, dry, or prone to breakage. You can even apply the primer alone at night as a lash mask while you sleep for a deeply conditioning treatment. Basically, you can think of this product as your eyelashes' new best friend — and you'll never question the purpose of lash primer again.
Keep scrolling to see Marc Jacobs Beauty's brand new lash-boosting product below, and snag it as a National Lash Day present for yourself.