On March 4, a mysterious Instagram account emerged by the name of Poosh. A website link and a series of photos posted to the account — which showed Kourtney Kardashian sitting naked on her bathroom counter, laptop in one hand and coffee cup in the other — revealed very little about what was presumed to be the media mogul's latest project. In the days following, more images surfaced with captions like "educate, motivate, create, curate" and "unlock your best life," all of which offered subtle glimpses into her endeavor, but no concrete answers. That all changed on Tues., though, when Kourtney Kardashian's lifestyle website, Poosh, finally went live.
Each member of the Kardashian-Jenner clan has embarked on their own endeavors. Kylie Jenner and Kim Kardashian, for example, each helm their own, highly successful cosmetics brands. Khloe Kardashian launched a size-inclusive denim line, Good American, back in 2016, and Kendall Jenner is taking the fashion world by storm, walking the runways for top designers.
Now, the oldest Kardashian is officially taking on her own business venture with the launch of Poosh, an e-commence and lifestyle site that will curate content under four sectors: health and wellness, life and style, home and entertaining, and KMK (short for Kourtney Mary Kardashian). On the site, you'll find everything from the must-haves for having a relaxing night in, easy-to-follow advice for busy moms, the best non-toxic toys for kids, style tips, budget-friendly ways to refresh your home, and much more of the like.
Per the website, Poosh is "the modern guide to living your best life" — something Kardashian was inspired to create for two reasons. The media mogul felt there was something missing in the healthy living space, so she chose to fill the hole with Poosh.
"I decided to launch Poosh because I felt that there was something missing in the healthy lifestyle space," she wrote on the site. "Healthy living gets a bad rap; it’s as though if you care about what you put in — or on — your body, then you’re not sexy or cool. But this just isn’t true, and Poosh is here to prove just that."
Kardashian, a single mom of three who's perfected the art of juggling a full-time job, an active social life, and motherhood, was always flooded with questions about how she manages it all. Her answer? Poosh.
"I get endless questions about food, kids, beauty, and fashion, so I decided to create Poosh, a curated experience and a destination for modern living," she wrote.
Kardashian has learned a lot during her time in the spotlight — and Poosh is her way of sharing her know-how with the world, with the hopes of helping others achieve a healthier, happier, more efficient lifestyle.