As far as Kim Kardashian West's crowd-favorite beauty brand is concerned, Christmas has come early. And that's good news for you, especially if you missed out on the Black Friday sale it hosted from Dec. 28 through Dec. 2. With a new deal every day, KKW Beauty's 12 Days of Christmas shopping event has already kicked off and is giving fans plenty more opportunities to save on brand bestsellers great for gifting (and keeping). Go forth and get your glam on the KKW way.
The uber-popular beauty brand's latest holiday event was officially announced on Dec. 3, when it started on KKW Beauty's website with a 25 percent off deal on the brand's body shimmer products (which is about to get a limited-edition shiny rose gold addition, by the way). The deal days run through Dec. 14, offering a fresh offering each morning at 9AM PST that's available to shop until 11:59 each evening (or as long as supplies last).
And on top of the daily deals — Dec. 4's featured a free makeup bag with purchases of $50 or more — there's an extra special event on Dec. 6. That's the day that KKW Beauty's new Glitz & Glam collection will be unveiled at 12PM PST, and while it won't be on sale you know super-fans will scoop it up fast.
Now, back to the sales. You can check out each deal ahead of time on an KKW Beauty Instagram post (pictured above) to strategize your shopping efforts. On Dec. 5 it's buy one, get one lip liners across the collection's full lineup, so snag an everyday nude and score a festive holiday-ready red for free. No code is necessary, so you'll see the price zeroed out on one item in your cart right away.
On Dec. 7 you'll want to snag one of the versatile eyeshadow palettes from KKW Beauty's '90s Mattes collection while it's 30 percent off, and come back on Dec. 9 to snag two lipsticks of your choosing for $20 (or wait 'til Dec. 13 to build a $30 trio that includes a lipstick, liner, and gloss). The final stop in the twelve-day event is simply described as "Buy more, save more" and while there's no breakdown on the discounts yet, the basic idea is that you'll want to really fill your cart on Dec. 14 for maximum savings.
Browse some of the buys you'll be able to get for less during the 12 Days of Christmas event, below.