J.Crew has a lot of classics, but it's also a classic in and of itself. It's an easy brand to spot because of its signature style, and it's one that shoppers turn to time and time again for simple silhouettes and understated pieces (and sometimes, a fun pop of color). Case in point: J.Crew's best-selling Cameron pant, which boasts over 236 reviews and a 4.1 rating from customers on the site. Luckily, the brand recognizes the popularity of this piece and it's getting an upgrade for fall with two additional colors.
On Sept. 10, J.Crew is relaunching on a mission to become a more customer-centric brand, and with it is coming some new changes to well-loved products. The $89.50 Cameron pants, which are machine-washable, have a range of lengths, and made with four-season stretch, are loved by many shoppers for their comfortable yet tailored fit. And now, they'll be available in seven colorways as opposed to the five that were previously offered.
It's not just the pants that are getting an upgrade, either — there are three other J.Crew bestsellers that will have a wider variety of hues to choose from while you're stocking up on basics for fall. J.Crew's classic crewneck cashmere sweater now has 13 colorways to shop (originally, there were only six), while Daphne topcoat got three new additions and J.Crew's silk short sleeve button-up has two more hues available.
In addition to the new colors, J.Crew is rolling out a lot of other kinds of updates to its products, as well. The brand is carrying more sizes, from 00-24, as well as a wider range of fits in categories including T-shirts, denim, and tailored basics. The denim line is also getting an upgrade with new washes and even an eco line made from sustainably-dyed organic Italian cotton, all created at a factory that uses renewable energy and recycled water.
Over the years, customers have seen various iterations of J.Crew. Since its debut as a catalog in 1983, it's expanded into brick-and-mortar stores (the first one in New York's South Street Seaport), created new lines like Crewcuts and J.Crew weddings & parties, and launched e-commerce in over 100 countries. The Jenna Lyons era changed its patterns and jewelry forever (RIP big chunky necklaces and sequined blazers). The brand even launched Madewell, its sister store largely focused on denim for a slightly younger crowd.
Now, the brand is trying to shift the focus back to its customers with a host of new perks. Along with the updates to its best-selling products and the expansion of its fits, sizes, and more, J.Crew is prioritizing programs like J.Crew rewards in an effort to bring a better experience overall. And if you're just here for the pants, well, now you can buy them in two new colors.