How Akira Beauty Offers Discounts On Your Favorite Luxury Beauty Brands
Want to avoid paying full price for your favorite beauty products? It’s easier than whatever sneaky technique you’re currently using — whether that’s signing up for a brand’s mailing list with multiple email addresses (usually a guaranteed 10 percent off), holding out until a holiday weekend for a sale, or stocking up on a years’ worth of makeup every Black Friday. Akira Beauty, a just-launched digital luxury retailer, offers deep discounts on fancy products — like, 10 to 40 percent off kind of deep — all day, every day. No discount codes or nefarious methods necessary.
“We observed customers wait for sale timing or seasonal promotions in order to stock up on their favorite beauty products at more affordable pricing,” Yin Yin Liow, Akira Beauty's Chief Marketing Officer, tells The Zoe Report. “For international products, people travel abroad or ask friends who travel to purchase international beauty products with more selection and better pricing.” Everybody does it, and this increasingly common consumer behavior prompted a major brainstorming session among Liow and the rest of the Akira team. They wanted to find a way to make luxury, prestige beauty products — like infamously-expensive La Mer skincare and Laura Mercier makeup — more affordable and accessible to everyone, always. So they did.
“Our solution is staying simplistic: By reducing costs from advertising, samples, and gift wrapping, we offer prestige skincare, hair care, cosmetics, and beyond at an average 10 to 40 percent less than retail prices,” Liow says, adding that the discounts aren’t temporary or fluctuating — they’re available “24/7, all the time" via the Akira Beauty site. (For example, YSL’s cult-favorite Touch Eclat is just $29 on Akira, as opposed to $38 everywhere else.)
Akira takes a bit of a different approach than brands like Everlane and Warby Parker, both of which offer luxury-level goods at affordable prices by going direct-to-consumer and cutting out the middleman. In contrast, Akira is the ultimate middleman: “We keep our margins slim in order to offer affordable pricing,” Liow says — basically, the company doesn’t make its customers foot the bill for samples and gifting, marketing budgets, or over-the-top packaging. “We also leverage our strong international buying teams that constantly search for high performance products with competitive cost from different markets,” she tells TZR.
Even better: The company only sources from original manufacturers and authorized distributors, like high end department stores, so you’re guaranteed to get quality-controlled, in-season beauty products.
Ahead, the best skincare, makeup, hair care, and more — with the deepest discounts — to shop on Akira Beauty.
Shop Akira Beauty
What's better than coating your hair in Oribe's iconic Cote d'Azur scent? Saving $11 on the brand's luxury shampoo.
The universally-loved (and discontinued) Urban Decay Naked Palette belongs in every makeup lover's collection. Scoop it up for just $48 (down from $54) through Akira.
When it comes to moisturizers, you can't get better than La Mer Creme De La Mer... but you *can* get better on the price. Via Akira, the ultimate luxury balm is just $155 (down from $175).
"This serum makes my scalp feel pampered and refreshed," Liow tells TZR. Considering it's just $40 (suggested retail: $51), your wallet will feel refreshed, too.
You've likely seen Vinoperfect all over Instagram — it's a beauty influencer must-have. If you've been considering testing the Caudalie serum for yourself, Akira offers it for nearly 50 percent off — just $41 from $79.
Dior's celeb-loved, full-coverage foundation is a full 20 percent off ($42 instead of $52) via Akira's site.
Most makeup artists keep a tube of Touch Eclat in their kit, for good reason — the illuminator brightens up the under-eye area like *that.* And at $29 from $38, how can you resist?
"I love the aromatic essential oil scent, and my skin feels firmer and hydrated afterwards," Liow says of this luxe body care staple from Clarins. You'll save 38 percent (it's discounted from $64 to $40) when you shop on Akira.
Givenchy's take on classic red lipstick is long-wearing *and* 18 percent off, at just $28 from $34.
Liow calls this Eve Lom Cleanser one of her favorite Akira finds. "It has a spa cleansing effect and a luxurious feel," she says — and it's also priced 33 percent below the suggested retail value at $54 (instead of $80).
Treat yourself to a day of relaxing self-care, complete with Jo Malone's silky-feeling bubble bath. Its sweet almond oil base will soothe your skin, while it's discounted price tag will boost your bank account.