ColourPop’s Call It Whatever Collection Is Betting Big On This Moody Shade For Fall

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While you're busy this September shifting your wardrobe from summer to fall (hoping those cooler temperatures will arrive sooner rather than later, no doubt), don't forget that your makeup routine requires some updates as well. Just as every season sees a few standout colors trending in the fashion space, the beauty world locks in on a few hues too. And this fall, ColourPop's Call It Whatever collection is singling out one shade in particular: burgundy. According to the drop, the moody, rich color isn't just for a merlot-colored lipstick either — you can put it wherever your please.

There are several colors commonly associated with fall, and burgundy is certainly one of them. Whether worn in the form of a classic turtleneck sweater, a sleek leather boot, or a cool pair of corduroy trousers, the bold hue works incredibly well with the rest of autumn's earthy tones. And yes, it belongs in your makeup bag too. You might've already tried the shade in cool seasons past by way of a high-impact red wine-colored lip, but Colourpop's latest drop for the Fall 2019 season argues that you can rock to rich color elsewhere, too. Even on your lashes.

The Call It Whatever collection is up for grabs on Colourpop's site as a comprehensive kit, $99, that'll make over your entire makeup bag for fall, or in several mini kits, duos, and singles so you can get in on the rich, high-impact color trend however you like best. The showstopper of the drop is the Whatever Shadow Palette, $18, a 12-pan palette of fall-ready hues that includes gorgeous golds and burnt oranges, rich roses, terracottas, and of course, burgundy (check out hue Mr. Brightside). Blend your favorite colors to create a sultry smoky eye that's completely on-trend.

For a sleek take on the burgundy eye, Colourpop's Stranger Than Diction kit, $18, includes a creme gel liner, creme gel colour pot, and the brand's volumizing BFF mascara — all in the same moody deep burgundy shade. Use the kit to create an updated take on a cat eye that'll be entirely unexpected (and totally perfect for your fall wardrobe). Get the look on your lips with the deep rose-wine hue, Crushin', included in The Anthem Duo, $11, or go for a subtle, complementary lip with the neutral peach glosses in the Mizery Bizness Duo, $11. Create a healthy flush on your cheeks with one of the collection's Super Shock Blush singles, $8, like the peachy terracotta color Underclassman that complements burgundy beautifully.

Colourpop's Call It Whatever gives you an all-in way to go for the burgundy beauty trend for fall — keep scrolling to snag it below, and head to the brand's site to stock up on every single item.