With nearly 200 million people tuning into her daily Instagram selfies and a billion-dollar brand under her belt, Kim Kardashian will forever be remembered as one of the 21st century's great luminaries of beauty. Although her current aesthetic may rarely deviate from contoured features, dramatic lashes, and glossy nude lips, one mustn't forget that the beauty kingpin has indeed manufactured some of the most polarizing and influential trends of our generation. And with her 40th birthday looming, there's never been a better time to take a trip down memory lane and break down Kim Kardashian's best beauty moments.
Since rising to fame as Paris Hilton's velour tracksuit-wearing right-hand woman in the early aughts, Kim K has dyed her hair silver (and blue, and platinum, and red...), chopped it into a bob, test driven bangs, rocked umpteen red lips, coined the cool-girl middle part, and, in the end, developed quite the modus operandi for neutral, smoky eye-laden makeup. The reality TV personality-turned-KKW mogul has mastered the art of sartorial subtlety, but every new beauty look becomes a headline anyway.
From her 2015-era peroxide lob to her momentous endorsement of the lighter-than-flesh lipstick trend, here are seven beauty looks courtesy of Kim Kardashian worth copying now and always.