35 Smart Products On Amazon That Are So Genius & So Practical

by Julia O'Donnell

Trying out an unfamiliar product can feel like a leap of faith. However, while stepping outside of your comfort zone sometimes leads to disappointment, nothing feels more worth it than making a truly excellent purchase. There’s something deeply satisfying about discovering an ingenious new product, whether it solves a pesky problem, saves you money and time, or otherwise makes your life easier. Of course, the tricky part is knowing where to find such things. As it turns out, there are countless smart products on Amazon that are so genius and so practical — and, lucky for you, discovering them for yourself is as easy as reading through this list.

Ahead, you'll find products to care for your skin, clothes, home, tech gear, and more; you’ll discover practical fixes for everyday annoyances, as well as innovative solutions for problems you probably didn’t even know could be solved. Some of these products have already earned a cult-like following of devoted fans, while others have managed to fly a bit more under the radar (for now!) There is at least one quality the items on the list have in common, though: each one serves a genuine, practical purpose, and is guaranteed to make your day-to-day life just a little bit easier. So go ahead and scroll on to discover 36 of the most useful products you can buy on Amazon.


A Rotating Organizer For All Your Makeup & Skin Care Products

Keep all your makeup neat and accessible with this rotating cosmetics organizer. Made of durable, clear acrylic, its shelves have six adjustable tray-like compartments that can easily be moved around and made taller or shorter to best suit your needs. The entire organizer can be rotated 360 degrees, making it easy to access all of your products when it's sitting on your counter or vanity. "Easy to assemble and disassemble when you clean it," one reviewer noted.


A Chic Headband To Keep Your Hair Out Of Your Face When Masking & Cleansing

Use this chic printed headband to keep your hair out of your face while you mask or do your skin care routine . The adjustable design ensures it'll fit your head snugly, and the thick style prevents even the tiniest of baby hairs from falling in your face. There's even a slit at the back to hold your hair in a ponytail. "The fabric is so soft, inside and out, and the pattern is super cute too!" one reviewer gushed.


A Felt Purse Organizer To Keep All Your Essentials Within Easy Reach

With this bag organizer, you'll never find yourself holding up a busy checkout line because you're rummaging through your purse. Made of sturdy, durable felt, it fits neatly inside your bag and has every pocket, sleeve, and compartment you could ever need — even for a water bottle! "This is just what I needed to keep my things organized and give my bag a little more structure," one reviewer wrote. "I like that the felt is sturdy and doesn't collapse in." Choose from three sizes (and multiple colors) to fit any type of bag.


Clear Heel Stoppers To Prevent Your Stilettos From Sinking Into The Ground

If you've ever worn strappy heels to an outdoor wedding, you've likely experienced the frustration that comes with your heels sinking into the grass. Unless you knew about Solemates, that is. Made of clear plastic so they're easily disguised, they're designed to attach to the end of a spiky heel, creating a wider surface that won't sink into the earth. Voila! Your pool of summer shoe options just got so much wider.


A Solid Bamboo Cutting Board With Built-In Compartments For All Your Chopped Ingredients

Made of eco-friendly and naturally antimicrobial bamboo, this popular cutting board features carved-out compartments to hold chopped ingredients, plus a convenient ridge to catch juices from running off onto the counter. Reviewers say it's lightweight, smooth, and durable, with many saying they love the extra-large size. "You can essentially slap an entire dinner's worth of ingredients on this board and have room to chop them all," one person wrote.


A Racerback Sports Bra With A Built-In Pocket For Your Phone

While other workout clothes force you to find creative ways to carry your phone, this racerback sports bra is designed with the perfect built-in back pocket. Made of a moisture-wicking, four-way stretch material, the bra is comfortable, versatile, and provides medium support. Get it in five colors, including classic black, blue, and pink.

  • Available sizes: XS-XXL


Mesh Laundry Bags To Keep Your Bras & Delicates Protected In The Wash

Reviewers say these top-rated mesh laundry bags are "a must-have for anyone who wears a bra." Specially designed to protect your bras in the wash, the bags are made of ultra-fine mesh that lets water and detergent pass through without the risk of damage or tangles, with a sturdy plastic frame to protect your bra's shape. The bags come in a set of three and are available in two sizes: regular for cup sizes A-D, and large for cup sizes D-G.


A Bath Pillow To Make Your Nightly Soaks Much More Comfortable

Amp your relaxation game up a notch with this best-selling bath pillow — it's an easy way to make your soaks feel even more spa-like. Seven strong suction cups ensure it stays securely attached to your tub, and the unique two-panel design allows the pillow to conform to your tub's unique shape. The waterproof, non-porous surface means it won't grow moldy or slimy over time, and reviewers say the thick, plush foam feels super soft and comfortable.


A Simple Way To Remove Pills & Fuzz From Your Sweaters

Another excellent garment-saving product from The Laundress, this simple sweater stone is a quick and easy way make last season's fuzzy, pill-covered knits feel totally fresh again. Made of natural volcanic pumice, the stone lasts forever, and is especially great for use on delicate fibers such as cashmere, merino, mohair, and wool. "I worked in dry cleaning years ago and we used this stone," wrote one reviewer. "It works much better than an electric peeler and won't damage clothes."


A Set Of Reusable Cotton Pads That Come With Their Own Mesh Laundry Bag

It's hard to believe how easily these all-natural makeup removing pads wash away stubborn makeup using nothing but water. Each pad has two sides: the black side is for removing makeup, and the white side works like a cotton ball to apply liquid products like micellar water or toner. Throw them in their reusable mesh laundry bag to wash and reuse them again and again — they're an excellent choice for anyone who wants to be as eco-friendly as possible.


A Foldable Storage Shelf To Maximize Your Closet Space

If you love clothes, but don't necessarily have the closet space to match, you definitely need this hanging closet organizer. Simple and effective, it's a great place to store folded T-shirts, sweaters, and more. The spacious five-cube design fits any standard garment rod; each cube measures 12 by 11.5 by 35 inches, and has a carrying capacity of 4.5 pounds. There are even four mesh side pockets on the sides to stash scarves, undergarments, and other lightweight items.


A Simple, Stylish Gym Bag With All The Right Features

This gym bag is perfect: not only does it have a convenient side compartment to stash your smelly shoes, but it also has a waterproof pouch to keep wet items, such as towels and swimwear, separate. It's sold in four colors and has two top handles and an adjustable crossbody strap.


A Weighted, Lavender-Scented Eye Pillow To Help Soothe You To Sleep

Stuffed with fragrant lavender buds and flax seeds, this soft weighted eye pillow is a remarkably effective way to help your body relax. The soft, organic cotton cover feels great against skin, the smell of lavender has a calming aromatherapeutic effect, and the weight from the flax seeds creates a gentle, soothing pressure that can help relieve tension, headaches, and migraines. The pillow can even be placed in the freezer or microwave for hot or cold therapy.


A Reusable Roller To Clean The Screens On Your Devices

Clean the screen on your phone, tablet, and other devices with this nifty roller. Reviewers say it's much more effective than microfiber cleaning cloths and wasteful, single-use wipes. Best of all, it's reusable – once the stickiness wears out, just rinse it under running water and it'll be good as new. "Lifts fingerprints like magic," one reviewer reported.


Insulated Wine Tumblers That Are Perfect For Beach Days, Camping, & More

If you're the kind of person who believes every occasion is made better with wine, you'll love these portable wine tumblers. Vacuum-insulated and made of double-walled stainless steel, they're durable enough to bring along anywhere, and will keep your wine chilled for up to nine hours at a time. The tumblers come with sturdy, BPA-free plastic lids and reusable stainless steel straws. They're available in a variety of powder-coated colors and prints, including several fun glittery and holographic designs.


A Heated Blanket That's Made Of Super-Soft Sherpa & Fleece

Whether you use it to help you relax or you're looking for an additional way to combat drafty winter chills, you'll be sure to love this reversible heated blanket. With one side covered in rich, velvety fleece and the other in plush, cozy sherpa, reviewers describe the 50-by-60-inch throw as "warm," "lightweight," and "very soft." Five heat settings make it easy to find a comfortable temperature, and the blanket automatically shuts off after four hours to prevent any accidents.


A Sturdy Clip To Hang Your Bag Just About Anywhere

Amazon reviewers can't stop raving about this nifty little bag clip. It's garnered over 2,600 positive reviews, earning an impressive overall rating of 4.8 stars. Attach the clip onto the handle of your purse, then use it to hang the bag on any door, seat back, table edge, or just about anywhere else — it's strong enough to support up to 33 pounds. "The Clipa never scratches, is very high quality, and looks like a fashion accessory, not office hardware," one satisfied reviewer wrote.


The Cult-Favorite Jewelry Cleaning Stick That Has Over 2,000 Glowing Five-Star Reviews

Make your favorite diamond jewelry sparkle like it's new again with this compact, portable jewelry cleaning stick. Not only does the powerful cleansing gel with which the pen is filled make diamonds and other stones look as lustrous as possible, but it's formulated with a special polymer that fills in any tiny scratches in the setting, as well. With a 4.7-star overall rating, it has over 2,000 perfect five-star reviews.


A Pack Of Invigorating Body Wipes To Freshen Up On The Go

Stash these refreshing body wipes in your purse, desk, or gym bag — they're a quick and easy way to freshen up no matter where you are. Naturally scented with fragrant lemon and sage, they're free of harsh chemicals, parabens, aluminum, and animal products. "These work great for a mid day refresher," one reviewer wrote. "They smell so fresh and clean and don't leave any type of residue as they dry."


A Set Of Compression Packing Cubes To Maximize Space In Your Suitcase

These chic packing cubes utilize compression technology to save space in your suitcase — a huge plus for anyone who struggles to pack lightly. Plus, the cubes can also prove useful throughout your trip, since they're a great way to keep things organized once you've unpacked. Made of durable nylon and breathable mesh, the set includes five cubes in a range of sizes, plus a travel-sized drawstring laundry bag.


A Teeth Whitening Pen You Can Use Anywhere, Anytime

Use this teeth whitening pen no matter where you are — the compact, portable design means you can easily stash it in your bag, desk drawer, or anywhere else. Using the pen is simple: twist the bottom to release the whitening gel, then paint each tooth to make it bright and pearly white. Since the pen is clear, you can see how much gel is left inside, so you'll always know when it needs to be replaced.


These Face-Massaging Balls That Tracee Ellis Ross Loves

Tracee Ellis Ross swears by her "tiny blue balls" to "give herself a tight chin" — but that's not all Allegra's baby-sized magic globes are good for. Place them in the freezer to chill, then use them to massage your face in gentle circular motions. Doing so can help tighten, soothe, and de-puff your skin; plus, it feels amazing.


Aromatic Shower Steamers To Turn Your Bathroom Into A Spa

Whether you buy them for yourself or for a loved that one that could use some pampering, this gorgeous shower steamer set is sure to be a hit. Similar to bath bombs but designed for use in the shower, the steamers produce an explosion of aromatic steam and fizz when they get wet — breathe in the vapor for a soothing, sinus-clearing effect. The set comes beautifully packed in a premium gift box with six steamers in eucalyptus, lavender, spearmint, grapefruit, vanilla orange, and watermelon scents.


This Top-Rated Mini Fridge For All Your Most Precious Skin Care Products

Developing the perfect skin care routine requires a lot of time and money; in order to get the most out of your investment, taking proper care of your products is key. That's where this mini fridge comes in. Compact and quiet, it's a must for any beauty products that should be stored in the refrigerator, since it's perfectly sized to fit in your bathroom or bedroom. Plus, it comes in seven different colors and designs, including a fun, on-trend cow print.


A Set Of Silicone Applicators That Makes Masking Less Messy

Use these silicone applicators to apply masks and creams onto your face precisely and evenly — not only do they minimize product waste, but they prevent product from being contaminated by any bacteria on your fingers. Plus, they make for a less messy application process when you're using products like clay masks. Silicone is non-porous and easy to clean, and can even be sterilized in boiling water, making these especially essential for anyone with sensitive or acne-prone skin.


A Soothing Lavender Pillow Spray To Help You Relax Before Bed

Spritz this soothing aromatherapy spray on your pillow, blankets, and sheets before bed to ease stress and help you relax. Naturally scented with lavender essential oil, it's all-natural, vegan, and cruelty-free. "You can mist as much as you want and it's still wonderful," one reviewer wrote. "It relaxes you right away, and the packaging makes your room look beautiful."


The Gel Nail Polish Remover One Reviewer Called "Magic In A Bottle"

It's a good idea for fans of gel manicures to keep this gel polish remover on hand; you never know when you're going to need it. In less than 10 minutes, it effectively removes both UV- and LED-cured gel polishes, which is much quicker and more effective than other at-home methods. "This is magic in a bottle," one person gushed. "I didn’t think it would work so well but my gel polish came off with ease!"


An Airtight Stopper To Keep Champagne Bubbly After It's Opened

Extend the life of an already-opened bottle of bubbles with this nifty champagne stoppers. Made of durable stainless steel with an airtight silicone seal, they're designed to fit any standard bottle of sparkling wine (they won't fit a regular wine bottle, though). "I have tried so many stoppers and the few I purchased here were the best smartest money I've spent in quite a while. Others left my wines and champagne flat as a pancake and tasteless," commented one reviewer.


These Nifty Little Shoe Racks To Help Maximize Your Storage Space

Save storage space by organizing your shoe collection with these innovative shoe racks. Each individual rack holds one pair of shoes, cutting down half the space it takes up on your shelf, closet floor, or anywhere else. The adjustable design means the racks work for any type of shoe, including heels, sandals, sneakers, and booties. "I use them for my hiking boots and horse riding boots, too," one reviewer reported. "They support the weight with no issue."


A Giant Microfiber Beach Towel Available In Six Chic Prints

The bold palm leaf print is super fun, but that's not the only reason to love this giant microfiber towel — it's lightweight, soft, absorbent, antibacterial, and incredibly fast-drying. It's a great towel for everyday use, but its generous 30-by-60-inch size makes it especially suited for beach days and picnics, too.


A Reusable Coffee Cup That's Sleek-Looking & Practical

It makes sense that this best-selling reusable coffee cup is called the KeepCup, because it's clearly designed to be kept for years. The cup itself is made of tough, tempered soda-lime glass, while the leak-proof lid is made of sturdy, BPA-free polypropylene. It also features a heatproof grip band made of natural cork. Lightweight and durable, the 12-ounce cup is the perfect size for a generous serving of coffee or tea.


These Gem-Like Toe Separators That Reviewers Say Are "Life-Changing"

If you have a foot-related problem, chances are yoga toes can help solve it. Designed to ease pain and tension by stretching and separating your toes, the fan-favorite gems are an effective way to relieve pain and discomfort from bunions, plantar fasciitis, and other common foot conditions. And they really work, at least according to over 1,600 glowing five-star reviews. "I am not exaggerating when I say they changed my life and have saved my feet," one person gushed.


An Infinity-Style Travel Pillow That Can Be Used So Many Different Ways

This award-winning infinity pillow will make long flights and car rides infinitely more comfortable. Made with luxurious layers of firm, plush microfiber in a soft, breathable bamboo case, the adjustable design is super-supportive and can be used plenty of different ways "The versatility and comfort of this pillow make it a winner for me," one reviewer wrote. "It's also machine washable!"Choose from six colors.


A Hair Dryer Brush For Easy At-Home Blowouts

Save yourself a trip to the salon with this innovative hair dryer brush — the device makes it easy to give yourself a professional-grade blowout at home. Rather than juggling a blow dryer and round brush, the styling tool effortlessly combines the two, making the entire process quicker and easier. "This is so much easier to use and more effective than a hair dryer, especially in the back where it's difficult to see," one reviewer wrote.


A Refillable Perfume Atomizer That's Perfect For Travel

Make any perfume travel-sized with this refillable perfume atomizer — it's the perfect size to stash in your purse, desk, or carry-on. Sleek and stylish, the leak-proof design ensures you'll never waste any expensive perfume. "I’m in love with the way this fills so easily!" one reviewer gushed. "No need for a funnel or trying to pour perfume — this has a little valve on the bottom that lets you refill with your favorite scent in less than a minute."

The Zoe Report may receive a portion of sales from products purchased from this article, which was created independently of The Zoe Report's editorial and sales departments.