There’s a reason September issues are notoriously thick: The 30 days ahead hold all the promise of a new season, all the glamour of Fashion Month, and that never-gets-old back-to-school vibe that still makes you want to overhaul your entire wardrobe and refresh your look, no matter how long it’s been since you stepped foot inside a classroom. Clearly, brands want to capitalize on that fresh September feeling, as evidenced by the 30 new September 2019 beauty products about to hit shelves. Not that I'm complaining.
Ahead of Fashion Month, expect more than a few runway-inspired releases. Famed makeup artist Pat McGrath is set to launch her Mothership VI: Midnight Sun Eye Palette on Sept. 6. If the shadows look a little familiar, it’s because they made their official debut at the Maison Margiela Haute Couture FW19 show in Paris earlier this year. Later in the month, Wella Professionals — always a backstage staple in the hands of master hair stylist Eugene Souleiman — releases its Nutricurls line, guaranteed to give your waves, curls, and coils runway-level shine and bounce IRL.
Ahead, discover the 30 best September beauty launches — one for every day of the month, of course — across skincare, hair care, makeup, wellness, and more.
1. Kérastase Fusio-Scrub
Skincare and hair care collide with Kérastase's Fusio-Scrub, launching later in the month. The brand says in a press release that it acts as "a facial for the scalp."
2. Kat Von D True Portrait Foundation
On Sept. 2, Kat Von D launches her lightweight, liquid-to-power, totally vegan foundation, True Portrait.
3. Alder New York Smoothing Face Mask
With kaolin clay and activated charcoal (to detox) plus hyaluronic acid (to hydrate), Alder New York's Sept. 9 launch is the face mask your post-summer skin needs.
4. Pat McGrath Labs MOTHERSHIP VI: MIDNIGHT SUN Eye Palette
Mother gifts the world with a brand new palette on Sept. 6, so mark your calendar now.
5. Christope Robin Anti-Frizz Rescue Milk with Shea Butter
Nothing renders end-of-summer humidity powerless like Christope Robin's milky anti-frizz spray. It features smoothing shea butter and protective moringa, and lands at Sephora in Sept.
6. Kat Burki Nutrient C Eye Cream
Available at Nordstrom later this month, Kat Burki's Nutrient C Eye Cream packs every buzzy skincare ingredient — neem oil, reishi mushroom, gotu kola — into one powerful product.
7. alice + olivia x Kush Queen CBD Lotion
CBD gets a quirky makeover thanks to alice + olivia's Sept. 16 collab with cool cannabis retailer Kush Queen.
8. Wella Professionals NUTRICURLS Micellar Shampoo
This micellar shampoo gently grabs onto buildup and whisks it away — without stripping curls of much-needed moisture.
9. MAC x Pony Park Extra Dimension Skinfinish in Cold Comfort
MAC's collaboration with K-beauty makeup artist Park Hye-Min – you might know her as Pony – hits stores Sept. 21.
10. Briogeo B. Well Vegan Omega 3-6-9 + Biotin
I declare September the month of good hair, thanks in part to Briogeo's Sept. 5 launch: a vegan vitamin loaded with key nutrients for hair health, like Omega fatty acids and biotin.
11. Aveda Feed My Lips Pure Nourish-Mint Liquid Color Balm
This Sept 1. release from Aveda feels like a balm, works like a liquid lipstick, and is making its runway debut at NYFW, the brand says in a press release.
12. évolis Reverse Dry Shampoo
What if your dry shampoo *didn't* just create more buildup on your scalp? That dream is now a reality, thanks to évolis' mid-month release.
13. Petite Amie Botanical Brightening Masque
Pretend summer is still in session with this tropical-inspired vitamin C sheet mask, available later this month.
14. Younique Moodstruck Epic Lash Primer
Remember when Younique's 4D Mascara went viral back in May? Well, the brand is at it again come Sept. 1, this time with a primer to extend the wear time of your favorite lash-boosters.
15. amika Strobe Contour Kit
You can now give your hair *instant* ombre, balayage, or lowlights with amika's Sept. launch, the Strobe Contour Kit. The brand describes it in a press release as "makeup for your hair" that washes right out when you're ready for a change.
16. Prima Rest Easy
Rest Easy, dropping mid-Sept., is a fully dissolvable CBD elixir you can mix into your favorite drink. May I suggest a golden latte before bed?
17. Bomba Curls Dominican Forbidden Oil
Available Sept. 9, Bomba Curls' latest is a lightweight blend of coffee seed oil and castor oil meant to moisturize and promote growth.
18. Dior Rouge Dior Ultra Care
Dior's new lipstick, in stores in September, features flower oil as a key ingredient. Consider it the ultimate skincare-makeup hybrid.
19. Davines Restless Circle Hair Mask
This Sept. 1 launch from Davines is a hair mask that doesn't feel (or look) like a hair mask, so you can slather it on and go about your day.
20. Deck of Scarlet Oracle Palette
Jewel tones are the unofficial colors of fall, right? Stock up for the season ahead on Sept. 1, when Deck of Scarlet's newest palette launches.
21. T3 Cura Luxe
T3 unveils what is possibly the chicest hair dryer in existence in late Sept.
22. Erno Lazlo Multi-Task Eye Gel Cream
The combination of hydrating algae and tone-evening vitamin C means Erno Lazlo's Sept. 1 launch simultaneously de-puffs under-eye bags and brightens dark circles.
23. Oribe Serene Scalp Thickening Treatment Spray
Get thicker, fuller strands on Sept. 3 with Oribe's new Serene Scalp Thickening Treatment Spray, featuring peptides (to strengthen hair follicles), pea sprout extract (to reduce hair loss), and the prettiest pink packaging.
24. Omorovicza Silver Skin Tonic
On Sept. 1, antimicrobial colloidal silver helps tackle breakouts and blemishes via Omorovicza's Silver Skin Tonic.
25. Diptyque Tam Dao Perfumed Bracelet
Diptyque's Aug. 29 launch — a "perfumed bracelet," infused with the scent of warm sandalwood — is the subtlest (and coolest) way to wear fragrance this fall.
26. Anastasia Beverly Hills Norvina Pro Pigment Palette Vol. 1
On Aug. 26, Anastasia Beverly Hills released its biggest palette yet: the 25-shade Norvina Pro Pigment Palette Vol. 1.
27. Caudalie Vinopure Purifying Gel Cleanser
This refreshing gel-textured cleanser, which launched Aug. 26, features Caudalie's signature ingredients: antioxidant grapeseed and naturally-dervied salicylic acid.
28. Charlotte Tilbury Magic Vanish Color Correctors
Dab this Aug. 22 release from Charlotte Tilbury onto spots of hyperpigmentation pre-concealer for flawless, even-toned coverage.
29. Lilah b Glisten + Glow Skin Illuminator in b. captivating
Keep summer glowing strong with this universally-flattering bronzer, an Aug. 21 arrival from Lilah b.
30. ZOEVA Rose Golden Brush Collection + Clutch Set
ZOEVA Cosmetics launched its entire line stateside in late Aug. You can now shop the cult-favorite European beauty brand at Ulta.