It's hard to have time for a 30-minute hair mask in 2020, so opt for IGK's new launch instead. The product is designed to hydrate and smooth in three minutes (just put it on in the shower after you shampoo, then rinse thoroughly) thanks to turmeric butter and green tea seed oil.

Davines' Nourishing line got a re-formulation and an expansion this month, and now includes several products: Nourishing Shampoo, Nourishing Hair Building Pak, Nourishing Vegetarian Miracle Conditioner, Nourishing Vegetarian Miracle Mask, and Nourishing Keratin Sealer. The vegan collection is made with vegetable keratin, an alternative to animal-derived keratin, and biacidic bond complex to help repair damaged, brittle hair.

Marc Anthony dropped not one, but five new dry shampoos this month, all of which are formulated to be invisible (aka not show any white, powder-y residue) and target a different hair need, like volume or hydration.

OUAI fans, prepare yourselves: Jen Atkin came up with an entirely new line of shampoos and conditioners this month, which dropped on Feb. 21. The collection includes shampoos and conditioners formulated for fine, medium, and thick hair, and features sleek packaging and the brand's beloved Mercer Street fragrance.

Giving yourself an at-home blowout only to have it ruined by humidity or stray drops of moisture is a universally frustrating feeling. That's why It's A 10 created its new Blow Dry Miracle H20 Shield — just work a few spritzes through damp hair, and then use heat (like a hair dryer or styling tool) to activate its water-resistant powers.

As its name suggests, Amika's new Flash Instant Shine Hair Mask is designed to be fast — like works-in-60-seconds fast. The rinse-out treatment was inspired by the Korean "Splash Mask" beauty ritual, and is designed to add shine, hydrate, and soften when used in place of your normal conditioner.

Pushed back your appointment yet again? R+Co gets it — and launched a new product so that no one can tell you haven't seen your hair colorist in way too long. Its new Bright Shadows Root Touch-Up Spray covers up grown-out roots and grays, soaks up oil, and provides a natural texture with treated pigment and tapioca starch.

Oribe extended its crowd-favorite Silverati line this month, adding the Illuminating Treatment Masque and Illuminating Pomade to its collection of products made for white, silver, and gray hair.

Mizani's new 25 Miracle Cream is the ultimate multitasker — it protects color-treated hair from UV rays, adds softness and moisture, and defines curls and coils.

Kristin Ess launches are a major event for beauty lovers, but the hairstylist took it to the next level to kick off 2020. In addition to four new ceramic tools, seven new core products, three new French pin sets, and five new shades of the Signature Hair Gloss, the brand also launched its Curl Collection on Jan. 27, which includes six products focused on moisture and definition.

Thinking of trying one of 2020's new hair-color trends? It might be time to invest in Hair Rituel by Sisley Paris' latest launch, which uses Hibiscus flower extract to cleanse color-treated hair while extending the life of your shade.

Cake Beauty joined the group of brands launching a whole lineup of new products this month, adding more than 10 to its collection of affordable haircare, all for under $10 (and available at Walgreens).

Kérastase's new collection is all about cutting down on hair fall due to weakened strands from brushing. The new launch includes a full regimen designed to fortify hair, and features both personalized in-salon and at-home protocols to help you get the full benefits of the new formulas.

Scalp scrub launches are frequent these days, but that doesn't mean there's any reason to stop trying new ones. What sets this latest product apart? Aside from its refreshing scent, which smells like mint, it's vegan, cruelty free, and contains rosemary and sea salt to exfoliate your scalp and rid it of buildup — and it's just under $11.

You have your pick of reparative, protective products this month, and John Frieda's new Detox & Repair line is yet another to choose from. The brand launched the collection in early February with three products designed to detox strands, and then moisturize, repair, and protect from damage.

SheaMoisture released a full haircare regimen of new products this month, infused with moringa, avocado, kale, and matcha tea and with one main goal in mind: to keep your hair feeling and looking healthy and shiny in 2020.

Those "barely there bends" that Kristin Ess fans have been asking how to create forever are finally achievable with a single tool — the 2-inch Soft Bend Curling Iron that the hairstylist created for specifically that reason. Bonus: It's only $60.

Yes, CBD is now in basically everything — including your hair serum. Fitish included it in its latest launch with "greens" to give you a hair-plumping serum that strengthens hair follicles, thickens roots, and makes strands easier to comb through.

According to a press email quote from ghd Brand Ambassador and celebrity hairstylist Justine Marjan, "The new ghd helios™ dryer has the technology we’ve all been waiting for." What does that entail, exactly? For one thing, its design gives it a regulated airflow that results in faster and smoother styling results. It's also ghd's lightest and fastest hair dryer, meaning if you're often short on time and hate heavy styling tools, you should definitely give this a try.

If you're an avid user of R+Co's SUNSET BLVD Daily Blonde Shampoo or Conditioner, it might be time to replace your bottles. The products got a reformulation on Feb. 15, and now provide hydration, shine, and protection while also keeping blonde, white, and gray hair colors refreshed and shiny.