Gamers have Best Buy. Chefs have Whole Foods. Interior design lovers can't stop checking One Kings Lane. And beauty lovers have Ulta. Every inch of the nationwide emporiums hold some of the best products for beginners and novices alike, and at every price point. However, some of the best pro-loved products are exclusive cult favorites that you can only find at Ulta.
Brands like Kylie Cosmetics, Flesh Beauty, Morphe, Colourpop, Dose of Colors, Storybook Cosmetics, OFRA, and Ulta's own signature line are all among the brands that fans can snatch up at their disposal, along with Too Faced's Tutti Frutti line and Tarte's Double Duty Beauty collection (which includes everyone's favorite concealer: Shape Tape). And what's even more exciting is that most of the lines were only found online once upon a time. Now, you don't have to wait two business days or deal with shipping and handling costs to get your fix for lip kits, pigmented eyeshadow singles, or shiny glosses.
Ahead, see how makeup artists like Jaleesa Jaikaran and Andrea Tiller use products from the above brands to create gorgeous looks... plus, see some of the picks that TZR writers and editors keep in their own makeup bags, too.
Firm Flesh Thickstick Foundation
"The Flesh foundation is fantastic. I love the size of these, so I put them in my purse for a touch-up. Besides using them as a foundation, you can purchase darker and lighter shades for a highlighter and contour or use as a concealer to spot correct," Jaikaran says.
"Liquid lipsticks are so versatile. They have great longevity. You can use anything in the center on the lips to finish off the look, like the Kylie Poppin gloss or an entirely different color lipstick," Jaikaran notes. "Besides wearing the shade for a total 90s R&B look, I would also use the lip liner in the kit. I use the edge of the wand and lightly press my lips in to blend."
Adjustable Coverage Foundation
Ulta's adjustable coverage foundation feels like a cloud when you apply it. The formula is smooth and provides medium coverage without having to overload your face.
Tutti Frutti - Fruit Cocktail Blush Duo
Inspired by fruit, this duo provides a warm and saturated flush color that brightens your complexion.
Tutti Frutti - Sparkling Pineapple Eyeshadow Palette
The rich colors in this palette are buttery and offer vibrant color, all while smelling tropical. Ready for a vacation? Just add a few touches to your eyelids to give yourself a beachy look (and feeling).
Double Duty Beauty Shape Tape Matte Foundation
This foundation acts just like the best-selling concealer — it hides everything. I find that blending with a sponge and sealing with a powder gives the best results.
The Vault Dark Magic Eyeshadow Palette
Amp up your typical smoky eye with the subtly sparkly hues in this palette.
Mickey Lip It Up Satin Lipstick
For a lasting and comfortable lip that doesn't dry out, try this formula. It won't crease, and legit stays on all day.
Set the Tone Cream Matte Eyeliner
I'm still a believer in pencil eyeliner, but this cream eyeliner might just convert me. The soft texture makes it easy to line your eyes without creating a tear-stained mess on your face.
Storybook Cosmetics x Mean Girls Burn Book Storybook Palette
You'll definitely make fetch happen while wearing one (or more) of these Mean Girls-inspired shadow shades.
