Juvia's Place

19 Cult-Favorite Ulta Makeup Finds That Artists Always Use


Gamers have Best Buy. Chefs have Whole Foods. Interior design lovers can't stop checking One Kings Lane. And beauty lovers have Ulta. Every inch of the nationwide emporiums hold some of the best products for beginners and novices alike, and at every price point. However, some of the best pro-loved products are exclusive cult favorites that you can only find at Ulta.

Brands like Kylie Cosmetics, Flesh Beauty, Morphe, Colourpop, Dose of Colors, Storybook Cosmetics, OFRA, and Ulta's own signature line are all among the brands that fans can snatch up at their disposal, along with Too Faced's Tutti Frutti line and Tarte's Double Duty Beauty collection (which includes everyone's favorite concealer: Shape Tape). And what's even more exciting is that most of the lines were only found online once upon a time. Now, you don't have to wait two business days or deal with shipping and handling costs to get your fix for lip kits, pigmented eyeshadow singles, or shiny glosses.

Ahead, see how makeup artists like Jaleesa Jaikaran and Andrea Tiller use products from the above brands to create gorgeous looks... plus, see some of the picks that TZR writers and editors keep in their own makeup bags, too.

Firm Flesh Thickstick Foundation



"The Flesh foundation is fantastic. I love the size of these, so I put them in my purse for a touch-up. Besides using them as a foundation, you can purchase darker and lighter shades for a highlighter and contour or use as a concealer to spot correct," Jaikaran says.

Swipe Flesh Lip Color



"This product gives a comfortable, powdery feel to the lips that makes them feel amazingly supple. I would tap this on the cheek as well for a monochromatic look," Jaikaran suggests.

Clove Lip Kit


Kylie Cosmetics

"Liquid lipsticks are so versatile. They have great longevity. You can use anything in the center on the lips to finish off the look, like the Kylie Poppin gloss or an entirely different color lipstick," Jaikaran notes. "Besides wearing the shade for a total 90s R&B look, I would also use the lip liner in the kit. I use the edge of the wand and lightly press my lips in to blend."

Poppin' Gloss


Kylie Cosmetics

"This would be an every day gloss for me. The color is nude and gorgeous," Jaikaran says. "You can also tap it on the eyelids for a glossy look."

Demi Matte Foundation




"I love that this foundation is lightweight and only needs a light dusting of powder or none at all according to your skin type," Jaikaran notes. "I would use this as my everyday foundation with a tiny bit of concealer only where needed."

Adjustable Coverage Foundation




Ulta's adjustable coverage foundation feels like a cloud when you apply it. The formula is smooth and provides medium coverage without having to overload your face.

Tutti Frutti - Fruit Cocktail Blush Duo


Too Faced

Inspired by fruit, this duo provides a warm and saturated flush color that brightens your complexion.

Tutti Frutti - Sparkling Pineapple Eyeshadow Palette


Too Faced

The rich colors in this palette are buttery and offer vibrant color, all while smelling tropical. Ready for a vacation? Just add a few touches to your eyelids to give yourself a beachy look (and feeling).

Double Duty Beauty Shape Tape Matte Foundation



This foundation acts just like the best-selling concealer — it hides everything. I find that blending with a sponge and sealing with a powder gives the best results.

The Vault Dark Magic Eyeshadow Palette


Morphe x Jaclyn Hill

Amp up your typical smoky eye with the subtly sparkly hues in this palette.




If you love your highlighter to give the most glittering effect, then this highlighter needs to be in your bag. The glow that you get from a few swipes is unmatched.

Ultra Glossy Lip



"I would use this gloss for a sheer tint on a bare lip or over a matte lipstick to really bring out the 3D pearl effect and make your lips look extra luscious," Tiller says. "Try it on a bare eyelid or over a smoky eye to intensify and give it a cool worn-in edge."

Super Shock Pigment



"I absolutely love this product," Tiller says. "The color payoff is amazing! I use this as an eyeshadow by itself. I would suggest taking your middle or index finger and lightly massaging it in while pressing into the product for the best application results."

Mickey Lip It Up Satin Lipstick



For a lasting and comfortable lip that doesn't dry out, try this formula. It won't crease, and legit stays on all day.

Set the Tone Cream Matte Eyeliner



I'm still a believer in pencil eyeliner, but this cream eyeliner might just convert me. The soft texture makes it easy to line your eyes without creating a tear-stained mess on your face.

The Warrior Eyeshadow Palette


Juvia's Place

The point of differentiation with Juvia's Place products is that they're formulated with melanin in mind. So while this pigmented nine-pan might look intimidating IRL, the shades go on neutrally on darker skin.

Serafina Blush


Juvia's Place

The berry hue of this blush blends in just right and give you a natural flush, especially if you have medium or deep skin.

HD Volumizing Mascara



HD mascara gives your lashes an added boost, that is camera ready. If you're not a fan of false lashes, give this formula a try.

Storybook Cosmetics x Mean Girls Burn Book Storybook Palette


Storybook Cosmetics

You'll definitely make fetch happen while wearing one (or more) of these Mean Girls-inspired shadow shades.