The Coolest Indie Swim Brands You (Really) Haven't Heard Of Yet


The smell of sunscreen, soothing sound of waves crashing, and feeling of the warm sun on your skin — there's no season quite like swim season. The smartest way to strategically prepare for the aforementioned glorious time of year? Book a trip and pack your bags, naturally. Aside from the usual getaway essentials like straw hats, coverups, and leather sandals, a brand new swimsuit is likely at the top of any vacation shopping list and breaking out your run-of-the-mill bikini again simply won't do. Instead, consider shopping from an under-the-radar indie swim brand that offers something unique, setting you apart from the bevy of beachgoers you'll likely be surrounded by.

Thanks to nifty platforms like Instagram, these days it's not so hard to track down lesser-known swim designers to add to your vacation wardrobe. Though established labels like Solid and Striped or Lisa Marie Fernandez are always reliable go-to's, you may also want to consider grabbing a suit from one of the ten brands below to give your beach or poolside look an element of where’d you go that? Ahead, shop a slew of swim styles ranging from clean, minimalistic one-pieces you’ll wear year after year to splashy bikinis in of-the-moment pops of colors. Bon voyage!

Roxana Salehoun

This Los Angeles-based swimwear label speaks to vintage beach glamour with its playful colors and embellishments and classic silhouettes. Her designs would pair nicely with a pair of sporty sandals and straw bag.

Myra Swim

Are you open to the idea of your swimwear feeling like second skin? (Rhetorical question.) This swim label crafts incredibly well-fitted pieces in super soft fabrics that you'll find yourself reaching for each and every time you hit the water.


Though this cult NYC brand has been around for more than a decade, its swim collection (which launched last year) is lesser-known. This summer, you'll want to acquaint yourself with the fun ruffled offerings that mirror the label's pared-down bohemian aesthetic.

Verde Limon

This swimwear brand hails from Colombia and gives the perfect excuse to book a plane ticket to an exotic beach. The designer nods to the flora, fauna, and landscapes of the world as inspiration and the pieces are all bright and ultra-wearable.


No minimalist's vacation wardrobe is complete without a swimsuit from Matteau. The collection is chock-full of timeless silhouettes in classic colors, which means once you invest in a suit you'll wear it for years.


Fisch swimsuits are designed from 100 percent regenerated nylon fiber and crafted from abandoned fishing nets and other types of waste found in the ocean. The brand also donates 10 percent of its global profits to the Healthy Seas initiative. If you're looking for a chic eco-friendly swim label, look no more.

Camp Cove

This Australian-based swimwear label champions body positivity with its inclusive representation of body shapes in their campaign imagery. The swimsuits are fun, bold, and perfect for your next holiday.

Mimì à la Mer

The designer of Mimì à la Mer draws inspiration from the '60s and '70s and it shows with her stylish assortment of vintage-inspired textiles. If you want an Instagram worthy swimsuit, consider investing in one from this indie brand.


Ack is a fun, laidback swimwear label that offers modern twists on classic shapes in fun, unexpected colorways — a worthy addition to your collection of swimsuits.

The Ones Who

The Ones Who offers an elevated assortment of classic swim silhouettes you can wear no matter how you describe your personal style. The brand is a no-brainer go-to for your next vacation wardrobe purchase.