Spring may just now be coming into focus, but it's never too early to look ahead to summer. Few things cheer up a cold, gray morning quite like daydreaming about the summer beach getaways you have planned and shopping for new swimsuits and swimwear brands to wear on your trips. Swimwear is often the main event of vacation style, and getting a swim wardrobe in order is an annual ritual to look forward to before you head out of town. If you spend hours browsing online and scrolling through Instagram in search of cool new trends and emerging swimwear brands to feed your obsession, you're not alone.
There are always the tried-and-true labels like Solid & Striped and J.Crew that women return to summer after summer, but every year there are also a slew of indie and up-and-coming labels worth seeking out. (Besides, there's something satisfying about being the first to know about a new label.) It’s not even April and the list of bikinis and one-pieces you simply cannot live without is already in the double digits.
Whether you’re a swimsuit addict, or just casually perusing the options, these 14 under-the-radar brands are worth checking out before your next escape to somewhere sunny, sandy, and warm.
This Dubai-based brand spotlights a different culture from around the globe with every new collection. The pieces are then handcrafted by local artisans to help support and empower the community. Last summer, Mochi made its first foray into swimwear with its Resort 2019 collection, which drew inspiration from the Indian Ocean. The brand released new swim styles again with the recent Polynesian collection. The pieces are vibrant and fun, perfectly capturing summer’s island vibes with colorful prints and embroidery.
This direct-to-consumer swim brand has a preppy sport aesthetic. There’s a summery nostalgia to the retro-inspired silhouettes, but the bright, clean colors and sleek lines lend a modern sensibility that feels fresh and of-the-moment.
New as of last fall, Anemone is a mix of ‘90s minimalism and a dash of subtle girlishness. The label’s founders, Lauren Arapage and Joshua Shaub looked to Kate Moss as their muse for the debut collection. Specifically, a photo of Moss circa 1995 wearing a simple pastel yellow Calvin Klein dress, which coincidentally both creators pinned to their separate mood boards during the brainstorming process. The resulting line echoes this aesthetic through minimalist mix-and-match styles, classic colorways, and delicate hand-embroidery.
Aussie swimwear label BĀMBA (pronounced BUM-ba) is all about the ‘80s, from the thigh-baring high-cut bottoms and sexy skin-baring tops to the bold prints and bright colors. Just add a pair of mirrored shield sunglasses and prepare to sizzle all summer long.
AEXAE embraces a mantra of minimalism with its lineup of simplistic, versatile swimwear. Key designs are done in a limited range of colors, making it easy to mix and match separates and create your own unique pairing. The silhouettes land in that sweet spot where sporty meets sexy. Think high-waisted French-cut briefs, thick-strap tanks, and crewneck crop tops.
Self-love, female empowerment, and fun style are at the core of this swimwear company based out of Venice, California. Alpine Butterfly’s creators sought to fill a void they noticed in the market: swimwear that fits plus-size women without sacrificing fashion. The collection checks all the boxes, featuring stylish, flirty designs for trend-conscious women with curves.
This French brand not only epitomizes modern sophistication with its abstract color-blocking and cool hues, but it’s also eco-friendly. The bold maillots and bikinis are made from a sustainable fabric that combines lycra with Econyl — a 100% regenerated polyamide fiber from post-consumer materials.
Last year, Les Girl Les Boys launched a new line of swimwear for the millennial and Gen Z crowd. Imbued with a youthful attitude and irreverence, the collection approaches the idea of sensuality with a sense of subtlety and ease. The designs are unfussy and laidback, but still look great. Tracksuit-inspired drawstring one-pieces, athletic lace-up styles, and front-zip wet-look suits are reminiscent of sportswear — perfect for that beach-to-street summer life.
Taking cues from the iconic styles of decades past, UK label Boho Rose cherry picks the best elements from the 1960s, ‘70s, and ‘80s, and updates them for a more modern fit and feel. The ruched fabric is a brand signature — it really echoes the California girl look that was popular in the ‘60s and ‘70s, as do the tankini separates. The high-cut bottoms, bandeau tops, and bright splashy hues, on the other hand, have the ‘80s written all over them. All pieces are made in very limited quantities, some are even just one-off designs — so if you see a style you like, snap it up fast before it sells out.
Expect whimsical prints and retro silhouettes from fun and flirty swimwear label. There are the tried-and-true classics, like preppy stripes, petite gingham checks, and polka dots, along with quirkier print options like pop-art lips and cactus plants, pink flamingos, roosters, and evil eyes. Pick your poison.
This company has earned a reputation for delivering the latest trends and taking care to translate them for fuller figures and extended sizes. The brand has long been a go-to shopping destination for plus-size women, but some may not be fully clued in to just how good the swimwear selection is. Launched less than two years ago, Eloquii’s swim line is succeeding where so many other plus-size brands have fallen short. The pieces are genuinely cool — by any standard — so curvy ladies no longer have to choose between a fashion-forward look and a proper fit.
This swimwear label is exactly as its name suggests. Though there are a couple alternatives, the primary offering is the classic triangle bikini in a range of colorways. The tiny ‘kinis are perfectly simple and supremely slinky — as displayed by the brand’s numerous famous fans, including Bella Hadid, Kendall Jenner, Kim Kardashian, and Kaia Gerber. If you’re looking to mix things up though, the brand suggests grabbing a fabric marker and doodling your own one-of-a-kind DIY masterpiece.
Every boho babe’s favorite gypset fashion brand has finally taken the dive into swimwear. Newly introduced for the Resort 2019 season, LoveShackFancy’s swim line embodies the same romantic femininity and bohemian aesthetic that define its ready-to-wear. That means lots of delicate florals, soft pastels, and gauzy eyelet, plus plenty of frills, ruffles, and ribbon bows to bring out your inner girly-girl.
Before selling them to the public, designer Danielle Guizio was doing custom pieces for the uber-famous (Bella Hadid, Hailey Baldwin, Kim and Kanye, Kendall and Kylie, Drake) — including many a covetable bikini. It wasn’t long before the masses came clamoring for the looks they’d seen on their favorite celebs. Fortunately, several super-cool swim styles can now be purchased on Guizio’s online store. The latest drop of sparkly bikinis will make you drool they’re so good.