The Female-Led Brands We’re Championing In Our Spring Box Of Style

Not only are the items in our current California-inspired Spring Box of Style perfectly suited to the season (a versatile palm-print duster for those transitional weather days and a hydrating coconut lip balm for example), but many of them also happen to come from female-founded brands. And we couldn’t think of a better time to celebrate these boss ladies than International Women’s Day. Learn the inspiring stories of the women who helped create some of our favorite seasonal products below.

Mike Rosenthal

Jen Atkin and Chloe + Isabel

Atkin has come a long way since her first gig slinging pizzas. Besides the fact that she's responsible for some of your favorite hairstyles on Kendall Jenner, Chrissy Teigen, Kaia Gerber and more stylish stars she's also founded her own haircare line, Ouai, and online haircare hub, Mane Addicts.

Chloe + Isabel was founded by Chanel Waterbury, who has created jewelry for big name brands like Target and Gap. In launching her own line, she aimed to empower women (using a direct sales model) and offer a more social retail experience.

Together Atkin and Waterbury collaborated on the Spring box's super versatile headwrap and choker.

Box of Style

Rachel Zoe

You probably already know that our EIC got her start as a stylist and made a name for herself working a laundry list of celebrity clients. Now she's built a fashion empire in addition to her beloved role as a wife and mom of two boys. Our Spring box includes a custom palm-printed duster that's perfect for the season's in-between weather.

Lili Claspe

Lili Claspe

Lili Claspe was founded by Stephanie Tchamanian in honor of her late sister, Lisa, and the brand's moniker even pays homage to her nickname. Founded in 2011, the SoCal brand creates delicate jewelry with a bit of an edge.



Kiana Cabell stumbled into the beauty world in a unique way. The surfing enthusiast followed her father's footsteps in the restaurant industry by attending culinary school, which launched her into a career as an organic chef. After learning the many values of coconut oil she was inspired to launch a line of products that were totally clean — like the Coconut Rose Toner and Lip Love in our Spring box.