The Ultimate Travel Guide To Positano

Dare we say that Positano is the new Tulum? We know, we know: The magical Mexican getaway still has all the charm it ever had, but we can’t help but notice that Positano—a destination on Italy’s Amalfi Coast—continues to reign supreme as the most coveted vacation spot for stylish models, bloggers and A-listers of late. Olivia Palermo, Emily Ratajkowski, Gwyneth Paltrow, Erica Pelosini and our own Rachel Zoe are among some of the celebrities who have recently wined and dined their way through the picturesque village. And after investigating all the fresh seafood spots, luxurious accommodations and beachside bars to sip an Aperol spritz, we’ve started fantasizing about about heading there, too. Partly for selfish reasons, we’ve put together a dream list of places to eat, sleep and shop in Positano—but we’re betting that after learning a little more about this coastal resort, you’ll be as obsessed as we are.


Le Sirenuse

Sienna Miller, Emily Ratajkowski and Reese Witherspoon are among the many, many famous faces who have stayed at this luxurious resort that offers eye candy at every turn: epic village views, colorful tile floors, beautifully decorated rooms, creeping vines and Instagram-perfect meals at its restaurant, La Sponda.

Via Cristoforo Colombo, 30, 84017 Positano SA, Italy

Da Adolfo

If simply prepared fresh fare (whole grilled fish, melon and prosciutto salad, and steamed mussels in tomato sauce) in a casual, beachside setting sounds dreamy to you, there's no better place than this eatery, which is literally perched on the coastline.

Via Laurito, 40, 84017 Positano SA, Italy

Ceramica Assunta

Those gorgeous, colorfully painted ceramics you eat off of at the local restaurants? You can take home your own from this pottery store.

Via Cristoforo Colombo, 137, 84017 Positano SA, Italy
Il San Pietro

Il San Pietro

Privacy (i.e., a private beach you can access by way of an elevator carved into a cliff!) is likely the most desirable amenity of this celebrity favorite sanctuary that counts George Clooney and Rachel Zoe as fans. But the mid-century modern–meets-Mediterranean decor is a close second.

Via Laurito, 2, 84017 Positano SA, Italy

Casa e Bottega

Not only is this breezy, nautical-themed neighborhood spot a cozy cafe filled with healthy and vegan-friendly options, but it's also a boutique offering plates, pillows, linens and plenty more pretty things.

Viale Pasitea, 100, 84017 Positano SA, Italy
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If you're looking for modern fare and a creative cocktail list—not to mention an insanely beautiful terrace—this restaurant will hit all the marks.

Viale Pasitea, 242, 84017 Positano SA, Italy


When in Rome, do as the Romans. And when in Positano, get yourself some cute-as-hell sandals. This teeny-tiny shop is filled with both simple and embellished handmade versions.

Via della Tartana 2, 84017 Positano SA, Italy