These Brand-New Beauty Products Are Making 2024 A Great Year Already

Stock up.

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Does anyone else just have a vaguely promising feeling about the new year? Only one full month in and the memes are already excellent, the red carpet is overflowing with incredible celebrity looks, and all-new, totally innovative beauty products are rolling out with surprising speed. The time is now to carve out a weekend to go over every cream, compact, comb, and lipstick color with a careful, discerning eye, eliminating what no longer works to make room for all this just-released goodness. The best new beauty products of 2024 are kicking the calendar year off with a major bang, introducing the world — and your medicine cabinet — to the freshest formulas on the market.

Augment then solidify your winter skin care routine against the bitter cold of January with serums and essences by La Mer and ILIA so hydrating, you’ll want to literally bathe in them. But speaking of which, showers are getting an upgrade too with just-launched body care picks from brands like Dove and Surya. And if you’re deep in the “new year, new me” side of TikTok, restorative shampoos and bond-building leave-in treatments are here to usher in your next beauty era.

Ahead, explore the best new beauty products of January 2024.

January 2024 Skin Care Launches

Best New Face Oil

Best New Eye Cream

Best New Retinol

Best New Moisturizer

Best New Serum

Best New Eye Mask

Best New Essence

January 2024 Hair Care Launches

Best New Volumizer

Best New Color Treatment

Best New Shampoo

Best New Leave-In

Best New Hair Perfume

January 2024 Makeup Launches

Best New Foundation

Best New Concealer

Best New Mascara

January 2024 Body Care Launches

Best New Fragrance

Best New Body Wash

Hydration Boost Serum Body Wash
A new year means new shower recipes. Start your routine with Dove’s just-launched line of serum-style body washes, each targeted to a different need or concern. Overall, the hydration-focused iteration helps keep skin smooth and irritants at bay. | Pros: Silky formula | Notable Ingredients: Hyaluronic acid |

Best New Body Oil

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