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These Brand-New Beauty Products Are Making 2024 A Great Year Already

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Updated: Jan. 30, 2024

Originally Published: Jan. 15, 2024

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Does anyone else just have a vaguely promising feeling about the new year? Only one full month in and the memes are already excellent, the red carpet is overflowing with incredible celebrity looks, and all-new, totally innovative beauty products are rolling out with surprising speed. The time is now to carve out a weekend to go over every cream, compact, comb, and lipstick color with a careful, discerning eye, eliminating what no longer works to make room for all this just-released goodness. The best new beauty products of 2024 are kicking the calendar year off with a major bang, introducing the world — and your medicine cabinet — to the freshest formulas on the market.

Augment then solidify your winter skin care routine against the bitter cold of January with serums and essences by La Mer and ILIA so hydrating, you’ll want to literally bathe in them. But speaking of which, showers are getting an upgrade too with just-launched body care picks from brands like Dove and Surya. And if you’re deep in the “new year, new me” side of TikTok, restorative shampoos and bond-building leave-in treatments are here to usher in your next beauty era.

Ahead, explore the best new beauty products of January 2024.

January 2024 Skin Care Launches

January 2024 Hair Care Launches

Best New Volumizer

RŌZ Hair

ROOT Lift Spray

$42

Up, up, and away. Already used on all sorts of celebrities including Carey Mulligan and Emma Stone, the new RŌZ root-boosting spray by stylist Mara Roszak is a way to instantly red carpet-ify your hair. Meant to be applied on damp hair and then rough-dried for maximum lift, the spray absorbs excess oil and moisture (and keeps it at bay) for major volume for all hair types. | Pros: VOC-free aerosol bottle | Notable Ingredients: Sandalwood extract; rice water; mushroom extract |

Best New Color Treatment

Oribe

Bright Blonde Radiance & Repair Treatment

$64

Blondes, rejoice. Oribe’s concentrated new formula offers salon-quality toning, neutralizing even the brassiest blonde with a single use. As a bonus, it’s richly conditioning (but not heavy) and leaves hair looking and feeling softer than ever. | Pros: Twist-open for easy application; works well with larger Bright Blonde line | Notable Ingredients: Lavender extract; rosemary extract; rice seed protein |

Best New Shampoo

Joico

InnerJoi Hydrate Shampoo

$29

If a focus on hair care is on your resolutions list, start here. Joico’s intensely hydrating new shampoo — part of the brand’s larger InnerJoi line — envelopes wet hair in upcycled natural ingredients to cleanse and rebalance both strands and scalp. | Pros: Matching conditioner available; sustainably sourced | Notable Ingredients: Upcycled apple extract; aloe; olive esters |

Best New Leave-In

Paul Mitchell

Bond Rx Leave-In Treatment

$28

A double dose of smoothing bond-building and heat protection all in one, Paul Mitchell’s latest cream-based leave-in starts the year out on the right note by healing hair damage and preventing further breakdown. | Pros: Guards against heat up to 450 degrees | Notable Ingredients: Vegan formula |

Best New Hair Perfume

Diptyque

Fleur de Peau Hair Mist

$72

With a single swish of your hair, Diptyque’s new fragrance mist sends a wave of florals into the air — leveling up your Main Character Energy that much more. Unlike a traditional perfume, this scent was designed specifically for hair, infused with hydrating ingredients like camellia oil, but leaving out harsh, drying additives typically found in true eau de parfumes. | Pros: Good for hair; long-lasting scent | Notable Ingredients: Musk; iris; ambrette; pink peppercorn |

January 2024 Makeup Launches

Best New Foundation

Kylie Cosmetics

Power Plush Foundation

$36

Believe it or not, the Power Plush is actually Kyle Jenner’s first foray into foundation. She applied everything she’s learned over the years, though, to create a formula that’s lightweight yet skin tone-evening, smoothing out the complexion without caking product on. With 40 shades to choose from, it’s for absolutely everyone. | Pros: Buildable coverage; long-lasting weartime | Notable Ingredients: Centella asiatica leaf extract; glycerin |

Best New Concealer

Laura Mercier

Real Flawless Weightless Perfecting Concealer

$33

No matter if you’re a makeup minimalist or maximalist, this concealer has a place in your routine. The tapered applicator tip and 22 colors to choose from means laser-precise, skin-matching coverage is a breeze. | Pros: Hydrating and brightening | Notable Ingredients: Camellia seed; cacao extract; paracress extract |

Best New Mascara

L'Oréal Paris

Voluminous Panorama Mascara

$16

Fun fact: L’Oréal Paris ambassador Kendall Jenner’s been wearing this new mascara for a while now — consider her the ultimate “I tried it” guinea pig. The hourglass-style wand and short, plastic comb teeth lift and seperate lashes, while the sooty formula builds up volume. | Pros: Waterproof but washable; smudge-resistant | Notable Ingredients: Beeswax; rice bran wax |

January 2024 Body Care Launches

Best New Fragrance

AYOND

Metamorph Eau de Parfum

$160

Free spirits, creatives, and deep thinkers — this one is for you. Part of AYOND’s new three-piece fragrance collection inspired by the beauty and complexity of the Southwestern deserts. Metamorph is a standout, an invigorating blend of classically woody notes like juniper, vetiver, and balsam with richer elements like frankincense, jasmine, and bergamot.

Best New Body Wash

Dove

Hydration Boost Serum Body Wash

$10

A new year means new shower recipes. Start your routine with Dove’s just-launched line of serum-style body washes, each targeted to a different need or concern. Overall, the hydration-focused iteration helps keep skin smooth and irritants at bay. | Pros: Silky formula | Notable Ingredients: Hyaluronic acid |

Best New Body Oil

Surya

Rose Body Oil

$98

If you’re not concluding your body care ritual with a sumptuous oil, you’re missing out on major moisture-retaining properties. Surya’s sensuous, rose-centered formula does just that, with an added bonus of meaningful mantras scrawled all over the luxe bottle. | Pros: Pump dispenser; doubles as massage oil | Notable Ingredients: Rose |

This article was originally published on Jan. 15, 2024