(Hair)

The $40 Secret To Frizz-Free Strands — And More Of The Best Just-Launched Hair Products

There’s something for every hair type.

Sep. 28, 2021

@davinesofficial

September came and went in the blink of an eye; so fast that you may have missed all of the new-for-fall products to drop at your go-to beauty store. Thankfully, TZR beauty editors quite literally study everything that hits the shelves like it's their job (it is). They diligently examine product ingredient lists to see what brands are fresh and innovative — so you don't have to waste your hard-earned funds on anything but the best. Find out what’s worth the hype by scrolling through this helpful list of the best just-launched hair care products of September 2021.

This month features a variety of treatments for all hair types. In anticipation of the cold weather months, brands are unveiling various masks, treatments, and routines to repair and protect hair from the elements. According to what's new to the beauty market, one of the standout hair ingredients for fall is nutrient-dense honey (see: Gisou, Matrix, and Briogeo, below). Not only does it soften and condition strands, but it's famous for its antibacterial properties that help soothe and protect the scalp.

Keep scrolling for a complete list of the best hair care launches of September 2021 — and find out why TZR editors are obsessed.

We only include products that have been independently selected by TZR’s editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.

JVN

Complete Instant Recovery Serum

$28

Queer Eye’s Jonathan Van Ness unveiled his highly-anticipated hair care brand, JVN, this month. This fast-acting serum has earned nearly a perfect five-star rating for how it rejuvenates weak or damaged hair and provides heat projection.

Olaplex

No.4P Blonde Enhancer Toning Shampoo

$28

Olaplex fans positively lost their minds when the brand unveiled its first purple shampoo earlier this month. Per the brand, the highly concentrated formula has been scientifically proven to make blonde, lightened, and grey hair look three times brighter than other options on the market.

Dyson

Flyaway Attachment

$40

Dutiful Dyson-obsessees know that serious science goes into the making of its beloved heat tools. The same goes for its brand-new Supersonic Dryer flyaway attachment, which is most ideal for those who struggle with combating frizz. Per the brand, it "hides flyaways under longer hair" using "just air."

Davines

Elevating Scalp Recovery Treatment

$41

Itchy scalp? Massage this leave-on treatment into your scalp after washing to relieve discomfort while simultaneously soothing and hydrating. It can also be applied throughout the day as needed.

Gisou

Honey Infused Hair Mask

$57

Prepare to be addicted to this honey-infused hair mask, which is a godsend for hair that’s craving hydration. Use it as a post-shampooing treatment for stronger, shinier, and overall healthier hair.

Ouidad

Curl Therapy Lightweight Protein Foam Treatment

$38

Ouidad calls itself "the curl experts," and wow, is that an understatement. The newest addition to its renowned product range is a line of at-home treatments, including the Curl Therapy Lightweight Protein Foam. It's packed with vegetable protein, amino acids, and vitamins that repair damaged curls and prevent breakage.

Matrix

A Curl Can Dream Moisturizing Cream

$24

This leave-in cream is infused with Manuka honey extract to deliver moisture and definition to curls and coils. It’s super lightweight, as it’s free of sulfates and silicones that are infamous for weighing down hair.

Drybar

Cure Liqueur Restorative Pre-Shampoo Treatment Oil

$35

Mend split ends with help from this new pre-shampoo oil treatment, born to be paired with the brand’s Cure Liqueur Strengthening Shampoo and Strengthening Conditioner. Use it on dry hair before showering to reap the benefits — and then repeat after every four hair washes.

Lunata

Cordless Styler Pro

$250

Perfect your hair and prevent stress with this brilliant cord-free heat-styling innovation, now available as a PRO tool. What makes it an expert-approved device is that it delivers 60 minutes of use time while unplugged, which, per the brand, is the only one of its kind on the market. PS: You don't have to worry about whether you unplugged your straightener because it shuts off automatically after 20 minutes.

Authentic Beauty Concept

Hydrate Spray Conditioner

$28

This is the elevated, adult version of the spray-in detangler you used as a child. It’s clean and vegan, formulated without parabens, silicones, pthalates — and the list goes on. Simply mist in onto damp hair after cleansing and get ready to be obsessed all fall and winter long.

GOOP Beauty

Restore + Shine Hair Serum

$48

Gwyneth Paltrow calls this pre-shampoo serum a “miracle” for her strands. It contains vitamin C, sea buckthorn oil, and plumeria monoi oil, a do-it-all concoction that offers immediate and long-term benefits.As Paltrow says on the brand’s site, “I leave it in for twenty minutes before I shampoo (I sneak in a workout while the serum soaks into my hair), and it smooths frizz and damage, softens and strengthens my hair, and leaves it so shiny.”

Kitsch

Ultimate Hair Growth Bundle

$28

$22.40

Aiming to go zero-waste? Kitsch’s shampoo and conditioner bars will help you achieve that. Its "strengthening" duo, in particular, contains rice water protein that repairs damaged follicles and ends. Bonus: According to the brand, each bar is estimated to last a whopping 100 washes.

Briogeo

Vegan Apple Honey Deep Conditioning Hair Mask for Dry + Damaged Hair

$41

Introducing the apple-scented version of Briogeo's beloved honey hair mask. In addition to boosting moisture, the bear-bottled formula undeniably doubles as a hair mask.

Virtue

ColorKick De-Brassing Shampoo

$42

If you color your hair, this sulfate-free shampoo needs to be on your radar. After two weeks, the brand reports that 95% of blondes, brunettes, redheads, and grey-haired individuals said their hair looked "more vibrant, less brassy and shinier."

amika

The Kure Intense Bond Repair Hair Mask

$38

Amika’s Kure collection is formulated for all hair types, but those with dry, damaged hair will see the most benefits. Each product — including the mask, which is its newest offering in the range — works to repair damaged hydrogen bonds that cause dryness, dullness, frizziness, and more.