When Does Ulta’s Black Friday 2019 Sale Start? It’s Coming Sooner Than You Think

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Ulta may have *just* had a Friendsgiving sale, but that doesn't mean it's skipping out on the traditional holiday event this year. In fact, Ulta's starting Black Friday early, kicking off its sale on Nov. 28 with a seemingly endless list of deals on products from cult-favorite brands like IGK, Kylie Cosmetics, and more. As with most of the retailer's sales, the discounts vary by product and brand — some are 50 percent off, some buy one, get one free — so you might want to start plotting your purchases now since these beauty busters are only happening while supplies last.

And, if you are planning ahead, mark your calendar and tell Siri to set a reminder: The sale starts on Thanksgiving day, and — luckily for fans — kicks off an hour earlier than last year's at 4 p.m. CT online and 5 p.m. in store (just note that store hours may vary, so call your local store to confirm the exact time if you want to shop the deals IRL).

Then, don't waste any time deciding which ones you're going to add to cart. Start with the more expensive products included, because it's not often you can get your favorite prestige buys for 50 percent off — and yes, many will actually be *that* on sale.

In terms of haircare, you can't miss the deal on Living Proof's No Frizz Instant De-Frizzer, which will be marked down to $14.50 during the sale. And in the makeup department, don't sleep on Tarte's Stocking Up Eye & Cheek Set, which has a $30 value but will be available for only $12. Might as well buy two.

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Of course, you'll probably want to take advantage of some skincare markdowns, too, since that's often the priciest beauty category. In that case, make sure to add Origins' Glowing Greats Skincare Essentials Set, which will be discounted to $20, and stock up on your go-to Murad products, because select items from the brand will be 40 percent off.

Ulta's Black Friday sale often remains a mystery longer than many other brands' holiday deals, which makes it even more anticipated than the sale already would be thanks to both its scale and the products included. Luckily, though, you now have some time to prepare yourself — because these markdowns prove this is one sale you should be ready for.