You'd be hard-pressed to find more affordable makeup anywhere besides the orange shopping bags of Ulta. There are almost always massive beauty sales going on at the cosmetics retailer, and when you throw the Ulta Black Friday sale into the mix? You're about to save a ton of money on your favorite makeup brands, including trendy beauty brands like Too Faced, Urban Decay, Mario Badescu, and way more.
The sale starts in-store and online Nov. 22, with discounts on the website starting at 5 p.m. CT and in stores at 6 p.m. (though hours depend on location, so call ahead). Ulta has already released a Black Friday ad teasing some of the upcoming sales, and fans of the higher-end cosmetics Ulta stocks will rejoice: Peter Thomas Roth, MAC Cosmetics, and Estée Lauder products are also included in the sale.
The internet is already buzzing about the Urban Decay Naked Heat palette sale. The Petite Heat size, originally $29, will be discounted to just $15 for Black Friday. The six shades are ideal for making the warm smoky eye looks the beauty community is obsessed with, but are also neutral enough for enviable "I'm not wearing any makeup"-makeup styles.
Whether you use the Urban Decay palette to look fresh and natural or you like to go full glam any chance you can, everyone can agree that a shiny OPI nail polish manicure is a perfect finishing touch. Ulta's Black Friday ad advertises that all regularly $10.50 nail lacquer by OPI will be on sale for only $5. OPI regularly stocks the chic seasonal colors you'll see all over (remember the winter everyone was wearing the moody Lincoln Park After Dark?), so this is your chance to score a nail polish collection a manicurist would envy.
There are hundreds of mascaras on the market to choose from and often at $20 or more a pop, making finding one that works for your unique eyes a potentially expensive task. But for Black Friday, Ulta is rolling back the prices on mascaras from beauty guru-approved brands like Urban Decay, Tarte, and Smashbox to only $10. That makes sampling mascaras from brands you may never have heard of, like this regularly $24 IT Cosmetics Superhero Mascara, way easier.
You can grab other cult faves you potentially haven't tried during the Black Friday sale, too. The Naked Petite Heat Eyeshadow Palette will be marked down to just $15 for Black Friday, and the Laura Geller Baked Gelato Swirl Illuminator will be half off the original $26 price. Ulta has the the super popular highlighter marked as a fan fave on its website, with well over 600 of its 900 reviews giving the product a five-star rating.
While Ulta's Black Friday ad is less mysterious than Sephora's Black Friday sale, there will hopefully still be a few surprises waiting for us. It was only recently that Ulta added Kylie Cosmetics to its beauty roster, and the already sold out James Charles x Morphe palette just hit the shelves. But even though a sale on lip kits is definitely not on the list of deals on Ulta's site (that would probably have people camping outside stores), there are still so many scores already announced for Ulta's Black Friday sale.
Below, nine of the beauty products the Ulta Black Friday ad announced, with details on Black Friday prices and discounts.