Ulta’s Having A Huge Sale On All Your Favorite Primers — Here’s What To Snag Before It Ends


When it comes to your beauty routine, one of the key components to achieving smooth, long-lasting makeup is a primer. And, if your regimen is currently lacking this must-have, you're in luck: Ulta's Primer Days sale is here and it holds major markdowns on a slew of skin-perfecting products. Whether your focus is to mattify, hydrate, or illuminate, this savings event will have your complexion covered.

The in-store and online sale kicked off on July 14 and wraps up on July 15, giving you just a limited amount of time to score up to 50 percent off products. And, with brands like BECCA, Tarte, and more in the mix, there's no doubt you'll want to set aside some time to add a new primer (or two) to your cart while their price tags are slashed significantly.

The sale offers up a wide selection of primers that have conveniently been separated into the following categories: blurring, mattifying, illuminating, color correcting, and hydrating as well as a group of "trending" products. This setup allows you to easily shop the savings based on what you want your primer to bring to your beauty arsenal.

Given the steamy temperatures and amount of travel you're likely doing this summer, your skin may be in need of an extra dose of hydration. If that's the case, peek at VDL's Lumilayer Primer Fresh (now $22.40 instead of $32), which is infused with 70 percent moisture capsules. Or, opt for the just under five-star rated PhotoReady Prep, Set, Refresh Mist from Revlon while it's just $7.79 in the sale.

However, if your main concern is bringing a natural glow to your skin, the "illuminating" category has a lineup of primers, including the well-reviewed BECCA Backlight Priming Filter, to help give you that lit-from-within look. Rated five stars by more than 370 customers, the lightweight primer (now reduced from $39 to $27.30) promises to leave you with a luminous complexion as well as a smooth canvas for makeup application.

Continue on to start shopping and saving on a selection of face primers in the sale. And, make sure to check out more of Ulta's can't-miss deals on primers for your eyes, hair, and nails, too.