Ever wished you could change your perfume as frequently as you change your outfits? Based on the spendy nature of many in-demand scents, you'd probably consider doing so cost-prohibitive. But switching up your scent just got a whole lot more affordable and it's all thanks to the Zara Emotions Collection by Jo Loves. The UK-only drop introduces a range of eight unique perfumes crafted by the highly respected nose behind British fragrance brand Jo Loves — all at incredibly palatable high street prices.
From her time at the helm of her namesake fragrance house, Jo Malone London, to her currently-held position as the founder and creative force behind sentimental scent line Jo Loves, innovative perfumer Jo Malone CBE has consistently turned the industry on its head by crafting unexpected, unisex, universally intriguing blends that can be worn alone or layered to create your own bespoke scent. Now, she's shaking things up once more by way of a surprise partnership with the beloved, trend-savvy high street retailer, Zara.
"I really felt that I was meant to change the world again in fragrance,” Malone told Harper's Bazaar at the launch of the Zara Emotions Collection by Jo Loves.
She's doing so with eight freshly developed scents, which are up for grabs at Zara's UK site and stores at just £25.95 for each 90mL bottle — a markedly lower price point than Jo Love's usual product offerings.
Each of the fragrances, Malone told Harper's Bazaar, were inspired by Zara's fashion archives and created with an ever-evolving sense of style in mind. Just as you may want to wear a romantic, flowing dress one day and an edgy leather ensemble the next, the scents in the Zara Emotions by Jo Love collection help you take on a different aromatic aesthetic as often as you like (and at much less of an impact to your bank account than many perfumes).
Malone describes Vetiver Pamplemousse as a classic, like "a crisp white cotton shirt layered with orange cologne, an everyday accessory for me," with fresh juicy notes of grapefruit, vetiver, and mandarin. Romantic and soft Waterlily Tea Dress, on the other hand, is characterized by "soft jazz music plays in the background, picnics on the lawn, a vintage tea dress floats by in the gentle breeze," and combines vert de bergamot, musk, and spearmint.
And Bohemian Bluebells? Malone proudly claims its captivating notes of lavender, sandalwood, and musk are unlike anything she's blended before. "The scent breathes a Bohemian spirit, it's full of bold, unexpected notes and its vibrant character mesmerizes the wearer." For an even more intriguing aroma, the perfumer suggests combining it with the peony, patchouli, and guaiac wood notes of Fleur de Patchouli.
Snag Jo Loves' pleasantly surprising Zara collection at UK destinations now — while the rest of the world stays tuned to see if this collab goes worldwide.