The Fashion Brands Donating To Coronavirus Relief Include Ralph Lauren, Pyer Moss, & More
Fashion brands and designers are stepping up right and left to help those in need during the Coronavirus pandemic. Despite luxury businesses all over the world taking a hit, some of the biggest names in the industry are making hefty donations to help those who have been affected, one way or another. There's a growing list of fashion brands donating to help with Coronavirus relief (like Pyer Moss, H&M, and Ralph Lauren to name a few) and with a number of companies announcing its efforts daily, TZR has rounded up everything you need to know, just ahead.
On Mar. 26 Ralph Lauren announced that the fashion powerhouse would be donating $10 million to those impacted, to be used across many different categories. This comes a week after Pyer Moss's founder Kirby Jean Raymond posted on Instagram that among other initiatives that include sewing masks and taking donations, the brand would be donating $50,000 to minority and women-owned small creative business, in particular, who would suffer greatly during this time. Of course, fashion's conglomerates such as Kering Group and LVMH have also already pledged donations to hospitals and medical professionals directly. While fan-favorite, Cristian Siriano and his sewing teams are also assisting in making masks.
Continue on to see which names in the industry are doing their part to help those greatly affected by Coronavirus during this pandemic.
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The Ralph Lauren Corporate Foundation is committing $10 million to help those impacted by the coronavirus. The donation includes financial grants for colleagues in need, will contribute to the World Health Organization COVID-19 Solidarity Response Fund, go to cancer care through the Pink Pony Fund, and commit a relief gift to the CFDA to help those in the fashion community impacted.
H&M Foundation donated $500,000 to the Covid-19 Solidarity Response Fund in order to support the World Health Organization's global response efforts in tracking and stopping the virus as well as providing supplies to those in need.
Founder and designer Kerby Jean-Raymond has launched Your Friends in New York to facilitate donations for New Yorkers in need plus set aside $50,000 to obtain N95 masks and medical supplies to distribute to local hospitals. It is also supplying financial aid to small minority- and women-owned businesses suffering.
The fashion conglomerate donated $2.2 milliton to the Red Cross Society of China and is now using their cosmetic factories to be used for the production of hand sanitizer.
The designer Giorgio Armani has donated $1.4 million to several hospitals in Italy.
Donatella & her daughter Allegra Versace have pledged €200,000 to the ICU at San Raffaele Hospital in Milan.
Hermes pledged $711,278 to the China Soong China Ling Foundation which will aid medical professionals currently fighting the virus.
Kering donated $1 million to the Chinese Red Cross Society as well as a $2 million donation to Italy. It will ship 3 million masks from China to France and parent-owned companies such as Balenciaga and Saint Laurent are now using their France-Based workshops to produce face masks as well.
Gucci is aiding Italy's shortage of medical supplies by suppling 55,000 pairs of hospitals gowns and 1.1 million face masks.
Prada's co-CEO's have donated two complete ICU's to hospitals in Milan and are producing 80,000 hospital gowns and 110,000 masks for healthcare professionals.
CFDA/Vogue Fashion Fund
On Mar. 24, Anna Wintour and Tom Ford announced that Vogue in partnership with the CFDA are launching 'A Common Thread', as a fundraising initiative to help those working in the American fashion community that have been impacted by Coronavirus. This comes with a video series featuring first-person stories of a range of people in the industry (from designers, to those working behind the scene).