How These Fashion Brands Plan To Help Those Impacted By The Coronavirus

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Fashion brands and designers are stepping up right and left to help those in need during the Coronavirus pandemic. Despite luxury businesses all over the world taking a hit, some of the biggest names in the industry are making hefty donations to help those who have been affected, one way or another. There's a growing list of fashion brands donating to help with Coronavirus relief (like Pyer Moss, H&M, and Ralph Lauren to name a few) and with a number of companies announcing its efforts daily, TZR has rounded up everything you need to know, just ahead.

On Mar. 26 Ralph Lauren announced that the fashion powerhouse would be donating $10 million to those impacted, to be used across many different categories. This comes a week after Pyer Moss's founder Kirby Jean Raymond posted on Instagram that among other initiatives that include sewing masks and taking donations, the brand would be donating $50,000 to minority and women-owned small creative business, in particular, who would suffer greatly during this time. Of course, fashion's conglomerates such as Kering Group and LVMH have also already pledged donations to hospitals and medical professionals directly. While fan-favorite, Cristian Siriano and his sewing teams are also assisting in making masks.

Continue on to see which names in the industry are doing their part to help those greatly affected by Coronavirus during this pandemic.

If you think you’re showing symptoms of coronavirus, which include fever, shortness of breath, and cough, call your doctor before going to get tested. If you’re anxious about the virus’s spread in your community, visit the CDC for up-to-date information and resources, or seek out mental health support.

Ralph Lauren

via @ralphlauren on Instagram

The Ralph Lauren Corporate Foundation is committing $10 million to help those impacted by the coronavirus. The donation includes financial grants for colleagues in need, will contribute to the World Health Organization COVID-19 Solidarity Response Fund, go to cancer care through the Pink Pony Fund, and commit a relief gift to the CFDA to help those in the fashion community impacted.


Courtesy of H&M

H&M Foundation donated $500,000 to the Covid-19 Solidarity Response Fund in order to support the World Health Organization's global response efforts in tracking and stopping the virus as well as providing supplies to those in need.

Pyer Moss

via @pyermoss on Instagram

Founder and designer Kerby Jean-Raymond has launched Your Friends in New York to facilitate donations for New Yorkers in need plus set aside $50,000 to obtain N95 masks and medical supplies to distribute to local hospitals. It is also supplying financial aid to small minority- and women-owned businesses suffering.


via @lvmh on Instagram

The fashion conglomerate donated $2.2 milliton to the Red Cross Society of China and is now using their cosmetic factories to be used for the production of hand sanitizer.


via @armanihoteldxb on Instagram

The designer Giorgio Armani has donated $1.4 million to several hospitals in Italy.


via @donatellaversace on Instagram

Donatella & her daughter Allegra Versace have pledged €200,000 to the ICU at San Raffaele Hospital in Milan. Additionally, Versace is donating $500,000 to support local efforts in Italy.


Hermes pledged $711,278 to the China Soong China Ling Foundation which will aid medical professionals currently fighting the virus.

Kering Group

via @kering_official on Instagram

Kering donated $1 million to the Chinese Red Cross Society as well as a $2 million donation to Italy. It will ship 3 million masks from China to France and parent-owned companies such as Balenciaga and Saint Laurent are now using their France-Based workshops to produce face masks as well.


via @gucci on Instagram

Gucci is aiding Italy's shortage of medical supplies by suppling 55,000 pairs of hospitals gowns and 1.1 million face masks.


Prada's co-CEO's have donated two complete ICU's to hospitals in Milan and are producing 80,000 hospital gowns and 110,000 masks for healthcare professionals.

CFDA/Vogue Fashion Fund

via @cfda on Instagram

On Mar. 24, Anna Wintour and Tom Ford announced that Vogue in partnership with the CFDA are launching 'A Common Thread', as a fundraising initiative to help those working in the American fashion community that have been impacted by Coronavirus. This comes with a video series featuring first-person stories of a range of people in the industry (from designers, to those working behind the scene).


The It-girl brand has partnered with the City of Los Angeles to use their factories for producing and donating masks to essential workers. Plus, the brand is selling masks on their site as well as accepting donations of just $25 for a pack of 5 masks that will be given to healthcare workers here.


In response to the critical shortage of protective masks, Uniqlo's parent company Fast Retailing has recruited their manufactures in China to procure 10 million protective masks that will be donated to medical facilities internationally.


Bvlgari has repurposed their fragrance manufacturing facility to produce several hundred thousand bottles of hand cleansing gel for prioritized medical facilities in Italy. The 75 ml recyclable bottles will be distributed by the Italian Government in the coming 2 months.


The Kardashian-owned brand announced a $1 million donation to aid families affected by COVID-19 in order to directly support mothers and children in need.


RAILS will be donating 10,000 medical grade and FDA approved KN95 masks to hospitals across the US as well as use their production facilities to create cotton masks. The brand is also donating percentages of sales and shares online to No Kid Hungry.

La Perla

The La Perla Group has donated 10,000 masks to the Municipality of Bologna as well as donating personal protective equipment.

Tanya Taylor

The brand has donated 5,000 fabric masks to healthcare professionals in New York City and is accepting donations in order to create 5,000 more for just $1 per mask via the brands site.

Los Angeles Apparel

The company's founder and former head of American Apparel is using the brands factory to produce 300,000 masks and 50,000 hospital gowns for donation as well as selling personal cotton masks of which all proceeds go towards supporting its workers.

Laws Of Motion

The fashion brand is using their New Jersey factory to produce up to 11 million medical gowns (250k each week) to New York hospitals. The brand is also accepting donations in order to make 10 medical-grade masks with each purchase of The Hero Robe.

Capri Holdings Limited

The global fashion luxury group announced that its collective brands and their founders are donating more than $3 million in support of COVID-19 relief efforts.

Jimmy Choo

In London, Jimmy Choo will donate $500,000 to support relief efforts both in the brand’s home country of the United Kingdom and also globally

Michael Kors

The brand donated $1 million as well as the founder Michael Kors and John Idol personally donating an additional $1 million to NYC hospital systems, God's Love We Deliver, and A Common Thread, the CFDA/Vogue Fashion Fund for COVID-19 Relief.


Ugg and its parent company Deckers Brands has donated over one million dollars to relief efforts of the virus. Additionally, the brand has partnered with hotels in the greater New York area in order to provide rooms to first responders and medical personnel.


Courtesy of Caraa

The NYC-based bag brand launched 'Caraa Cares', an initiative in which anyone can purchase a pack of non-medical grade masks to be donated to those in need and the brand will match each donation.


In New York, the e-tailer teamed up with non profit God's Love We Deliver, repurposing its delivery vehicles to transport 140,000 meals to vulnerable people in need.

Bottega Veneta

Italian luxury label Bottega Veneta will be donating €300,000 towards the funding of research positions and Italian medical staff. “We recognize that supporting the medical professionals who are saving the lives of others must be our priority during this time, which includes those working tirelessly to tackle the devastating impact of Covid-19 and its enduring effects, through scientific research," Creative Director Daniel Lee said via press release. "With these scholarships we are able to contribute to securing the future of our global health by supporting their admirable and courageous work.”

De Beers

To date, De Beers has committed to over $5 million in Coronavirus support across its host countries. It's latest announcement is a $200,000 donation to support women's shelters and organizations that are handling increased gender-based violence during this time in Botswana, Canada, South Africa, and Namibia.

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