Has anyone else noticed that toothbrushes these days are kind of… beautiful? Gone are the brightly-colored plastic handles of your youth and the medical device-esque electric toothbrushes that later replaced them. Instead, the best toothbrushes of 2019 are elevated. Elegant. Enviable, even. In fact, it seems the whole category of oral care has gotten a modern makeover — never before have I pined for pretty bottles of mouthwash and statement-making toothpaste tubes the way I do now, and I’m not the only one.
“Today's consumers want to take pride in the products they own, not hide them away in a medicine cabinet,” a representative for Goby, an oral care brand you’ve no doubt seen on your favorite beauty influencer’s grid, tells The Zoe Report. Consider it a consequence of self-care culture, combined with the simultaneous rise of the #shelfie. “Modern women want to ensure that their bathroom is a place of relaxation and self-care, so having a brush that reflects that aesthetic is vital,” a rep for Burst Oral Care adds in an email to TZR.
The ultimate aesthetic for your self-care oasis is, of course, totally up to you. “If I had my way, I'd organize my bathroom so that everything is on display,” Cyndi Ramirez, the founder of NYC’s Chillhouse, tells The Zoe Report. The founder is in the process of creating her dream bathroom with help from Dwell and Build.com, complete with an area for oral care, “because teeth need self-care, too,” she says. Ramirez recommends showcasing dental hygiene products on a dedicated shelf front-and-center. “I'd place this shelf from Build.com directly below a mirror and above the sink as a way to say to my guests, ‘This is a splash-free zone,’” she tells TZR.
As for what to arrange on said shelf? You have options. If your style is more on the glam side, the metallic rose gold finish of the Burst Sonic Toothbrush (Khloé Kardashian is a fan) or the sculptural shape of the Apa Clean White Sonic Toothbrush are just your speed. Both pair perfectly with a teal and gold tube of Let Me Say Toothpaste and LeBon’s art deco-inspired Making Waves Mouthwash.
Minimal designs with natural touches are in, too, like the light wood handle of the OLAS Bamboo Toothbrush and the brand’s equally chic Marine Bio Active Mouth Wash. Arrange them next to a bottle of Poppy and Someday’s Cardamom Pulling Oil — a blend of cardamom and clove that helps to remove toxins — for an oral care routine that’s as aesthetically pleasing as it is effective.
Ahead, shop all the stylish oral care you need — including look-at-me toothbrushes, #shelfie-worthy toothpaste, beautiful bottles of mouthwash, and more — to give your bathroom a mini-makeover.