High on the list of makeup woes: Mascara that flakes off or smudges down your face within a couple hours of application. The struggle is, as they say, real to find a formula that'll withstand your day in its entirety — especially if you'd prefer one based on better-for-you ingredients. That's where tarte's new Surfer Curl Mascara hopes to make major waves, with a vegan alternative you can actually wear from morning to night without worry.
Tarte's no stranger to creating beloved mascaras; its best-selling Lights, Camera, Lashes™ 4-in-1 Mascara has over 6,000 reviews and 90,000 loves at Sephora. It's also no stranger to pushing the envelope on what vegan and natural ingredient-infused formulas can do (case in point, the fan-fave Shape Tape range). Now, it's fusing those two like never before, with a brand-new formula that promises to redefine what you think you know about "clean" mascaras.
Enter Surfer Curl, a volumizing mascara from tarte that's flake-free, sweat-proof, smudge-proof — and yes, vegan. It's humidity-resistant and lifts and clings to lashes for a full 12 hours, even through your steamy yoga class or a sweaty jog through the local park.
The $23 mascara, available now on tarte's site and at Sephora, is also the big beauty store's first-ever sweat-proof formula to get the "Clean at Sephora" stamp. That means it passes Sephora's ingredient requirements list and is free of over 50 ingredients, like sulfates, parabens, phthalates, and so on.
Instead of the questionable additives, Surfer Curl relies on plant waxes to curl, lift, and hold lashes, plus emollient vitamin E (also a natural preservative) and antioxidant-rich algae extract to actually condition your lashes through out wear and, notably, keep pesky flakes at bay. Plus, tarte equipped the formula with a conical brush that's tapered from bottom to top, to help reach even the shorter, finer lashes at the inner corners of your eyes. Swipe on two coats to instantly boost your lashes, and run off to that bootcamp class to get your sweat on.
Below, snag tarte's brand-new mascara that'll keep up with your active lifestyle, naturally. Who says you can't keep up that fitness resolution, and look good doing it?