Reformation's Black Friday Sale Is Coming — Here's What You Need To Know


At this point in the countdown towards Black Friday, you're probably feeling overwhelmed with all the sales inundating your inboxes and social feeds. It would be easy to miss one that you actually care about amongst the alerts from just about every brand under the sun. So, in case you haven't yet heard, Reformation's Black Friday sale has been announced, and it is definitely one you don't want to leave off your list of must-shop retailers on the year's biggest shopping day. Fair warning: If your closet isn't already half-Reformation, it's about to be.

When Reformation's Black Friday sale starts at 2 PM PST on Nov. 22, every single thing available on site will be 30 percent off. That means you'll save on Reformation's clothing, Ref jeans, and all the brand's collaboration collections, like the La Ligne x Reformation sweaters and By Far x Reformation shoes (you know, the exact shoes that Reformation's models sport in all the brand's imagery). You'll have until midnight on Nov. 26 to get in on the special discount — which sounds like a generous amount of time, but with discounts this steep you'll want to move fast, because pieces are bound to sell out quickly.

Considering the brand's entire site will be on sale, there'll be no shortage of items to choose from. In fact, you may want to plan ahead so you can make a beeline for your biggest priority pieces, to be sure you'll snag them up before everyone else does.

Still in need of some holiday attire? Reformation's overflowing with party-ready dresses and separates to round out your event dressing rotation. Consider the brand's slinky Robertson dress, a mid-length silk charmeuse number that comes in a seasonally-appropriate shade of red. It's $278 regularly, but down to $194.60 during the sale. Or for something with a sparkly slant, grab the Junie top. It's a glittery long-sleeved shirt that comes in shimmery champagne or glitzy gold colorways, and would pair well with everything from dark denim to a velvet miniskirt. With the 30 percent off, it'll be just $54.60.

Looking to stock up on daily essentials that are versatile without being boring? Reformation is a good spot to shop. Pick the brand's Zelda dress, down to $152.60 during the sale, in this season's it-print, leopard. It's a dress that'll make you look and feel put-together immediately, minimal effort required — ideal for last-minute date nights. And if your coat collection could use an update, go for Reformation's full-length Middlebury coat, $229.60 on sale, or the Templeton coat, $201.60, for a cropped silhouette. The plaid and houndstooth fabric options are all equally chic — best of luck picking a favorite.

And for those seeking refuge in warmer climates this winter, shop Reformation's newest drop of swimwear. The Kate One Piece is particularly alluring in tiger print, and down from $128 to $89.60 during the Black Friday sale. Chic swimwear for under $100 is hard to come by, so consider this a rare opportunity not to miss.

There are seemingly countless other must-have pieces across Reformation's site that you can snag for yourself once the Black Friday sale starts on Nov. 22, so be sure to scroll through the brand's offerings ahead of time to single out your top picks. Continue below for a selection of some seasonally-relevant pieces and wardrobe essentials to consider adding to your cart.