This New NYX Professional Makeup Foundation Comes In 45 Shades — & It’s Only $10


Here's the thing: Inclusive beauty isn't actually inclusive unless it's also accessibly priced. Dozens of foundation shades are all well and good, but what would make them even better is if you can get your hands on your ideal match for little more than the price of your morning super-smoothie. Thankfully, that's exactly what you'll get when you grab a tube of NYX Professional Makeup's new Born To Glow! Naturally Radiant Foundation. It's the latest addition to the brand's radiance-inducing range and includes a whopping 45 shades so you can find your hue — and for only $10, it's a drugstore steal that's especially hard to resist.

NYX is affectionately regarded as a drugstore superhero for its low-priced wonders, many of which work just as well as (if not better than) prestige brands. In fact, several of its top sellers, like its matte lipsticks, lip liners, and eyeliners, often receive near-perfect ratings at beauty stores like Ulta thanks to their budget-friendly price tags and long-lasting, easy wear. Now, NYX is adding an all new product to its popular Born To Glow line of illuminating makeup, and it's going to usher in an actually inclusive way to get gorgeous, glowing skin.

The brand-new Born To Glow! Naturally Radiant Foundation, $10, just landed on NYX's website and at Ulta, offering up the range's first-ever satin finish formula with a radiant glow. And that's not the only groundbreaking thing about it — the Born To Glow! collection's new gloriously glowy foundation also boasts a whopping 45 inclusive shades, from ivory and vanilla hues to rich chocolate and espressos in neutral, warm, and cool undertones.

Born To Glow! Naturally Radiant Foundation brings a vegan buildable liquid formula that can be applied as a wash of color or more complete medium coverage. Either way, you can expect effortless application thanks to the creamy liquid consistency that blends into skin with ease, and a naturally radiant long-lasting finish that helps skin look glowing and smooth all day. Follow it with more luminance-creating products from the Born To Glow range, like its Illuminating Powder or Highlighting Palette, for the subtle or strobed glow of your preference.

Think it's about time you got to glowing? Below, grab a tube of NYX's newest foundation for yourself in your perfectly matched hue — based on the price alone, you're basically guaranteed to fall in love with this inclusive, illuminating skin-perfecter.