New Winter 2019 Curly Hair Products That Provide Hydration And Definition Like None Other


All curls aren't created equal. Some are loose, some are coarse. Some veer beachy, and some fall into perfect ringlets with little to no effort, and we're totally not jealous at all. But there's one thing that all curls types have in common: They crave hydration. Most of the new hair products for curly hair do just that, along with providing volume, definition, and shine.

Hydrated hair helps with making curls easy to style, whereas styling dry hair can prompt breaking and frizz. But a quick fix to quenching your dehydrated curls is one that stylists have sworn by for years. “Use conditioner more and shampoo less," Mia Santiago, a celebrity hairstylist who counts Giuliana Rancic, Mariska Hargitay, and Ayesha Curry as clients, says. "Using shampoo every other time you wash will keep your curls more hydrated." Which is a rule that most people with natural hair already abide by, as shampoos with sulfates and harsh surfactants tend to strip curls and coils of their natural moisture.

Since conditioning curly hair provides styling benefits, Takisha Sturdivant-Drew, a celebrity hairstylist who works with Kerry Washington, Gabrielle Union, and Ashley Graham, suggests deep conditioning with a heated cap or underneath a hooded dryer. “It’s an excellent way to make sure the moisture and nutrients go directly into the shaft," she notes. “It allows the cuticles to open up and receive the extra love and most importantly, keeps it all healthy."

Photo by Selin Alemdar/Getty Images
Photo by Tristan Fewings/Getty Images

Ahead, see the gentle shampoos, conditioners, and styling products that will bring the best out of your curls until it's wash-and-go season.


Anti-Frizz Shampoo


Seed Phytonutrients

This shampoo specifically addresses wavy, curly, and coily hair types, by providing a non-harsh wash to your hair. The hero ingredient: coconut green silicone keeps curls smooth.

Oat Milk Blend Shampoo



Just launched from Aveeno, this rich and creamy oat milk blend soothes the scalp, and provides daily moisture by keeping your hair soft all over.

The Foundation Shampoo


Adria By Thalia

The passion fruit, coconut, agave, and avocado extracts in this shampoo actually help condition your hair while cleansing it, which is a win-win in my book.


Give Me Slip Blast Hydration Conditioner


Curls Dynasty

If you're in need of a good detangling, the organic aloe juice fused into this formula helps get those pesky fairy knots out in a flash.

Coconut Milk and White Jasmine Divine Definition Hair Conditioner


Love Beauty & Planet

Help your hair *and* help the planet with this cruelty-free and vegan option, which has a scrumptious jasmine scent.

Easy On the Curls Detangling Hydration Conditioner


The Mane Choice

Curls tend to clump together once wet, which makes brushing difficult. But clumps, tangles, and and knots don't stand a chance against this new Mane Choice launch, which contains biotin and vitamin E.

Treatments and Masks

B. Well Organic + Cold-Pressed 100% Castor Oil



Royal Oils Deep Moisture Masque Conditioner


Head & Shoulders

The coconut oil in this hair treatment provides a deep condition to restore scalp health. The formula is specially crafter for curly, kinky and coily hair.

Bb. Curl Butter Masque


Bumble and Bumble

This new release from Bumble and Bumble will make your curls shinier if they are dull, and will put some bounce in them if you find them falling flat. The specially formulated HydraSculpt Blend mixes hydration with the ability to make curls easy to style.

Stellar Strands



Macadamia and argan oil are the star ingredients in this treatment which helps to revive brittle and dry curls.


Hair Milk Curl Defining Butter


Carol's Daughter

For twist-outs or braid-outs, this agave, avocado oil, and honey butter works wonders — and the brand guarantees that curls stay defined for up to 24 hours.

Curl Treat Jelly Shaping Leave-in Styler


Garnier Fructis

This jelly is a versatile styling tool for all curls — it can be applied to wet or dry hair and styled however you like. The best part? The jelly provides over 24 hours of frizz-free hair.

Define & Shine Serum Gel


Suave Professionals

This gel is infused with raw shea butter that repairs and keeps your natural curls healthy. Work the gel through your hair, and your curls will stay put in any style.