The evolution of influencer to designer continues with the debut of Natalie Lim Suarez's new collection at Macy's, making her the latest social media style star to get in the game. With 567K Instagram followers and enviable style, the editor of the blog NATALIE OFF DUTY is launching the INSPR-D By Natalie Off Duty collection at Macy's on Sept. 12 to give her followers even more access to the looks she loves.
Suarez worked with the team at INSPR (pronounced "inspire"), a company who believes in an accessible price point, size inclusivity (the collection is available in sizes 0-18) and sustainability, to bring her designs to life.
With all of the products ringing in at under $130, the 21 pieces Suarez designed come together as an affordable collection of some of fall's biggest trends. From statement puffy sleeves and a satin skirt to maxi dresses and skirts, the first capsule, entitled The Modern Romantic Collection, gives off dreamy prairie vibes.
"I see the modern romantic as someone that appreciates her feminine side and sees a dress as the foundation of her wardrobe. The modern romantic woman embodies the qualities I look for in my everyday muse," Suarez tells TZR in an email. "I wanted to create something high fashion that's still accessible, wearable, and affordable."
Noting to TZR that "color is a must," Suarez used an earthy color palette and mixed in two hues that will be everywhere this season: a rich, mustard yellow and a can't-miss fuchsia (while also incorporating the always adored polka dot). Seamlessly blending a romantic wistfulness with modern tailoring, Suarez paid special attention to the details.
"What I love most about my collection are the sleeves and ruffles. I love these feminine details, but made in a classic and very elegant way. It's a subtle romantic. Each piece has an eclectic little touch whether it be in the neckline or cinched waist," says Suarez. "I’m designing for the woman who lives for the details in life and who is always evolving with her style."
The limited-edition collection will be available exclusively on Macys' website starting Sept. 12 and in select Macy's stores on Sept. 15. Start making your wish list with the pieces below, but don't wait — INSPR doesn't reorder pieces to keep its designs current and curated, so this one won't be available long.