Calvin Klein Launched Its First-Ever Customizable Underwear & It’s About To Flood Your Instagram
There's nothing like starting with a completely blank slate and getting the chance to make something totally your own. Whether it be a brand-new apartment, or a fresh canvas (for those who may be more artistically inclined), it's nice to get your creative juices flowing and show off your individual style. And now, the launch of #MYCALVINS CUSTOM means everyone can put their own spin on something else entirely: their underpinnings. Because why shouldn't your skivvies be as original — and of course, chic — as the rest of your clothes?
On June 5, Calvin Klein officially made some of its most iconic pieces even cooler with the launch of #MYCALVINS CUSTOM. For the first time ever, you'll be able to completely customize the brand's bestselling underwear styles from top to bottom via Calvin Klein's website, so you can create a pair that best suits your own aesthetic. It's all part of the American label's I Speak My Truth in #MyCalvins campaign, which features stars like Bella Hadid, Shawn Mendes and Kendall Jenner rocking their own bespoke styles.
And with a campaign that's all about self-expression, you know you're about to see everyone's takes all over your Instagram feed — so don't miss out on making your own.
Calvin Klein's online studio allows you to create your iterations of two classic silhouettes, the Modern Cotton Panty at $28 and the Modern Cotton Bralette for $36 (plus two boxer styles for men). The customization tool then takes you through five easy steps to bring your design to life.
After selecting your size, choose from several bold colors (plus a sweet floral print) for the cotton fabric. Then, upgrade your elastic band to the shade you like best, from sexy red to sporty silver and white. Up next, you have the chance to add cheeky emoji-like patches to your design, from fruity peaches and cherries to a fiery flame. Lastly, you can add text to your design — the perfect opportunity to place a mantra like "Fearless" or "Act Kindly" on your fresh new pair.
Just like that, you've got your very own Calvins that are completely unique to you. And after the effort you put into them, obviously you'll want to show them off, right? Sport your bespoke bralette beneath an open cotton button-down when lounging on steamy summer days, or pair your custom panties with loose-fitting denim that'll put a peek of your work on display.
Ready to get to work? Snag both customizable styles from Calvin Klein below to put your spin on the classic silhouettes.