Milk Makeup’s Flex Line Has A New Foundation — & That’s Not The Only New Addition
Chances are high that you've used one of Milk Makeup's iconic stick formulas (unless you've somehow completely missed out on adding the brand to your collection, which should be remedied stat). They're just so easy. From blush, to bronzer, to primer, the beauty brand has shown the world the power of on-the-go packaging. And now, with the addition of Milk Makeup's new Flex Foundation Stick on Aug. 6, you can bring the $36 no-frills formula with you wherever the rest of summer takes you.
Fans will quickly catch on another reason to be excited about this launch: It expands Milk Makeup's best-selling Flex Concealer into a certified collection, dubbed the Flex Family. It's not the only new family member, either — Milk Makeups's new $28 Flex Highlighter landed online Aug. 6 as well, with both new products currently available on MilkMakeup.com and Sephora's website (with the in-store drop set for Aug. 9).
Wondering how a liquid concealer, pressed highlighter, and Milk Makeup's first-ever stick foundation all fit under one umbrella? The power of the Flex Family stems from its ability to, well, flex. The makeup products are formulated to move with your skin, sans creasing, cracking, or caking. Milk Makeup notes in the product descriptions that the products' flexibility stems from the addition of marshmallow root extract — the hero ingredient of the OG Flex Concealer.
Even more exciting, the Flex Foundation Stick offers 36 shades, making it the largest range Milk Makeup has yet to offer. You can achieve medium to full coverage easily — just swipe on as much of the buildable product as you'd like. Even simpler, beauty fans can use their fingers, a makeup sponge, or a foundation brush to even out the foundation once they apply it.
On the other hand, the Flex Highlighter comes in four, well-curated shades: the champagne-colored "Lit", soft gold "Iced", rose gold "Blitzed", and bronze "Glazed." It's even more customizable that the foundation, too — you can apply it with a sponge, brush, or your fingers, and use the hyaluronic acid-packed highlighter wet or dry.
To shop all of Milk Makeup's new additions, you can visit the brand's website or stop by Sephora on Aug. 9 to test run the highlighter and foundation in person. Below, both new Flex Family products.