Lauren Conrad Beauty Just Debuted 2 Eyeshadow Palettes (& A Host Of Other Must-Haves) For Fall

Originally Published: 
Lauren Conrad Beauty / Instagram
Lauren Conrad Beauty just introduced two new eyeshadow palettes and a host of other products to its ...
We may receive a portion of sales if you purchase a product through a link in this article.

In August, Lauren Conrad dropped an eponymous makeup brand entirely out of the blue. The Laguna Beach legend-turned-fashion designer announced the surprise launch with a five-piece core collection at the ready, and before two months could pass, she doubled her offering. The September expansion debuted a handful of everyday must-haves — blush, mascara, etc. — but the new eyeshadow palettes are a Lauren Conrad Beauty breakthrough.

The pioneer of romantic, ethereal aesthetics has achieved in weeks what many can't in years: a comprehensive makeup range covering all the bases, from lips to cheeks to brows. After reportedly being a longtime beauty admirer, Conrad whipped up a collection of her own (unbeknownst to everyone), which was announced and unveiled in one swift go.

The inaugural lineup included four shades of lipstick, three shades of lip gloss, a lip and cheek tint, liquid eyeliner, and a liquid highlighter, comprising the designer's daily essentials. Then, only about a month after the initial brand launch, it acquired a powder blush, eyeliner pencil, eyebrow pencil, mascara, and two eyeshadow palettes, too.

The five new additions round out the basic collection, promptly turning Lauren Conrad Beauty into a convenient one-stop shop of minimalistic makeup routines.

Designed for busy folk — like Conrad — accustomed to applying their morning faces on the go, the 34-year-old's namesake line now includes two shades of medium-coverage, demi-matte blush — Romance and Peach. The black liquid eyeliner received a new pencil counterpart, a black mascara, and four shades of eyebrow pencil — Light Blonde, Blonde, Light Brown, and Dark Brown.

The highlight of Lauren Conrad Beauty's second launch, however, is perhaps the two eyeshadow palettes. The Sunrise palette is a blend of soft neutrals with a pop of terracotta and chocolate whereas the Magic Hour iteration is a combination of rich browns and pink. Both six-pan palettes feature satin, matte, and shimmer finishes for subtle smoke or dramatic sparkle.

Like the rest of the line, nothing exceeds $30. Lauren Conrad Beauty is entirely vegan, eco-conscious, paraben-free, PETA-approved, and gloriously uncomplicated, despite all its classifications. Shop the palettes and fellow fall additions, ahead.

We only include products that have been independently selected by The Zoe Report's editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.

This article was originally published on