When new makeup trends bubble up from the runways of Fashion Week or the kits of high-profile makeup artists, they're promptly delivered directly to your fingertips as you scroll through Instagram. From questionable fads like the Insta-brow to experimental trends like faux freckles, the social platform is a beauty incubator, and right now it's all about wearing pink eyeshadow.
Everyone from Rihanna to Selena Gomez has given the bold look a whirl, convincing beauty enthusiasts everywhere to ditch their neutral palettes, if even for just a night. With power suits, crimped hair, and color maximalism making a serious comeback as of late, it's clear that an '80s revival is most definitely upon us.
It's not everyday the style sphere reverts back to the vibrancy of the decade, so take this as an opportunity to step out of your comfort zone and have a little fun. Celebrities across the board are demonstrating how to rock the daring trend, so take note, and shop The Zoe Report's corresponding product lineup to get their looks, ahead.
Hailey Baldwin told Elle she prefers when she's "natural and not wearing a lot of makeup," but the model is willing make an exception for pink shadow. And rightfully so — her smoky wash of deep pink is perfection with a subtle lip, tousled waves, and matching knitwear.
Achieve a dreamy smoked-out eye with this gorgeous spectrum of matte colors from the fun and flirty color family.
Sparkle & Shine
When Instagram is blessed with a Beyoncé beauty shot, the world takes notice, including this dazzling look by her go-to makeup artist, Sir John. The sparkly, smoky eye is clearly the star of this whole moment, accompanied only with a subtle hint of shine on her Cupid's bow.
It's time to get K-beauty brand KAJA on your radar. Beyond its unbearably adorable packaging, the formulas are so unique, and these bouncy, easy-to-blend shadows are compact enough for a full-time residency in your handbag.
In the mood to make a serious splash? Use Lily Collins' gorgeous look as a guide on going full throttle and opt for an all-over wash of vibrancy. Aside from the actor's enviable bushy brows, the high-pigment eye color is the main attraction, topped off with a subtle nude lip.
If you want real pigment, Pat McGrath is the move. This next-level pink and purple palette has '80s revival written all over it.
You don't have to go bold or go home when it comes to pink shadow. Take Jenna Dewan's minimal and romantic look, for example: a subtle wash of baby pink shadow and blush, a natural lip, and a healthy dose of ear candy.