Hourglass Just Created The Concealer Version Of Its Beloved Vanish Seamless Liquid Foundation
Of all the indispensable items in anyone's makeup arsenal, concealer could certainly be called the hardest of workers. The complexion perfecting product must answer to the tallest orders, promising to keep your skin on point from the moment you leave home in the morning 'til you return home at night — and the best ones should be able to do it all without being detected. It's with this goal of imperceptible greatness in mind that Hourglass' new Vanish Airbrush Concealer was created. And the result could be the full-coverage concealer of your dreams.
Crowd-favorite cosmetic brand Hourglass already has a fairly fleshed-out complexion category of setting powders, foundations, primers, and two concealers. But, the brand still saw space for innovation. It took inspiration from its Vanish Seamless Finish complexion range, which boasts two bestselling foundation formulas and offers buildable full-coverage, a natural finish, and a wide variety of shades. And thus, the Vanish Airbrush Concealer was born.
The new concealer, $34 and available at Hourglass' site and Sephora beginning Jan. 10, joins the Vanish line with 22 hues and the same undetectable yet totally full coverage fans know and love. (And love is almost an understatement; the Vanish Seamless Finish Foundation Stick has over 240,000 "loves" at Sephora and over 6,000 reviews.)
Similar to the stick and liquid foundation formulas, the latter of which launched last January, the idea behind the new long-wear liquid concealer is complete weightlessness — it's meant to melt into skin and provide the coverage you're after, but otherwise become indistinguishable against your complexion. That means you should expect zero creases throughout wear, and no midday melting. Plus, the microsphere pigment technology helps diminish pores and brighten skin (see ya, dark circles), and its custom-designed applicator holds the perfect amount of product for all-over coverage. So yeah, this concealer kinda does it all.
And that's not the only news from Hourglass as it kicks off 2020. The brand also announced Rosie Huntington-Whiteley as its first official Brand Ambassador. To celebrate the parties joining forces, Hourglass is releasing eight new shades of its Confession Ultra Slim High Intensity Refillable Lipstick, including "You Make Me", a terracotta nude color that Huntington-Whiteley created herself. Already sounds like it'll be a successful partnership, no?
On the hunt for your holy grail concealer? Hourglass' new drop just might be it. Shop Vanish Airbrush Concealer below, and snag the new collab shade of the brand's Confession lipstick while you're at it.