When an already cult-favorite product gets a makeover that takes it from good to great, you can expect its popularity to skyrocket even higher than before. Such is likely to be the case for Glossier's Generation G, which on Nov. 7 was re-released with a brand new formula and updated packaging. If you've yet to try the uber-popular beauty brand's range of lip colors, now might be the time to jump on board.
After listening to feedback from users, Glossier announced on Nov. 7 that the brand's already top-selling lipstick has gotten a full makeover, inside and out. The newly re-introduced lip color has a redeveloped formula that promises to feel softer, smoother, and non-drying on lips, while also providing a more truly matte finish.
It's still available in the same six shades that Glossier fans have grown to love, including buff peach shade, Cake, and poppy red hue, Zip — and is still designed to maintain its super-buildable nature, so you can swipe just once for a wash of color or layer up for fuller, more vibrant coverage. That means the product is just as usable for subtle lip color lovers and bold lipstick devotees alike, a major factor contributing to its existing cult status.
Considering a bulk of the feedback that Glossier received in its reviews about Generation G was related to its packaging, the unveiling of a brand new bullet is just as exciting as the formula upgrade. The newest lipstick tube is more substantial in size and reinforced with a metal bullet (instead of the prior release's plastic) to prevent the product breaking off or cracks appearing along the bullet casing. Not to mention, the high-shine silver tube looks way more luxe — despite the price staying at a reasonable $18 per lip color.
And if you don't always want to rock a totally matte lip, note that Glossier also stocks an equally popular super-sheer pink lip gloss that'll add just the right amount of shine over your favorite shade of Generation G, without an icky, sticky feeling you may associate with glosses. Stash the $14 gloss in your handbag, and swipe a layer of it onto Generation G-covered lips when you leave the office for an after-work drink with friends.
You can also save yourself a little money when you buy the reformulated lipstick as part of Glossier's popular Phase 2 Set. The kit gets you one Generation G in the shade of your choosing, plus the brand's bestselling Boy Brow, $16 per tube, and its flexible coverage Stretch Concealer, $18. The whole set comes out at $40, so you end up saving $12 as opposed to if you'd bought the three items separately. Since you'll use them everyday, it's guaranteed to be a good buy.
All in all, the most exciting part of Glossier's revamped Generation G is the continued proof of the brand's commitment to listening and responding to its shoppers — it's a brand that continues to do well for itself because it wants to do well by its community of dedicated fans. Shop the new and improved lip color below to see for yourself.