GANNI's New Fall Arrivals Are '70s Cool-Girl Chic & You'll Want Every Piece


If there were awards given out for Instagram-approved brands, GANNI would take the gold. The uber-cool Copenhagen-based brand has built a cult following (if you haven't joined the #GANNIGirl crew yet, you're missing out) and its international popularity doesn't seem to be slowing down anytime soon. If you're looking to pick up your first piece (or you're just an OG follower waiting on the next new one), you'll be pleased to know GANNI dropped some new fall arrivals on its site, and you're not going to want to miss out.

Known for its effortless dresses, chunky knits, and denim pieces that typically all ring in under $500, it's easy to see why fashion lovers flock to the Danish designs when they need a statement piece to turn to — and its latest drop will be no exception. Included in the mix are major trends for fall like leopard prints in a bright new color, eye-catching puff sleeves, and colored denim to shake up your traditional blue jean routine.

Established in 2000, the brand was reinvigorated when it was bought in 2009 by husband-and-wife team Ditte Reffstrup and Nicolaj Reffstrup. Now, it's sold by over 400 retailers around the world, including mega sites like Net-A-Porter and Shopbop.

Over the last couple of years it's also become increasingly popular with stars, and has been seen on stylish A-list celebrities such as Beyoncé, Selena Gomez, and Priyanka Chopra. And GANNI isn't just loved by the celebrity set, either. The brand has quickly become a favorite for street style outfits during fashion week, with everyone from Alyssa Coscarelli of @alyssainthecity to Reese Blutstein of @double3xsposure donning the label in their looks.

Get ahead of the crowd and shop the latest drop of the brand's playful pieces now exclusively on GANNI's site and in the brand's stores.