Everlane’s Having A Huge “Choose What You Pay” Event & Things Are Selling Out Fast


Summer's good for lots of things. Big backyard parties with friends, whirlwind weekend trips to warm destinations, and some seriously good sales. The latter of which presents a prime opportunity to stock up on seasonal must-haves and year-round staple pieces alike for a whole lot less. And if you're on the hunt for both, you'll want to hit up Everlane's "Choose What You Pay" summer event to score major savings. But this isn't your run-of-the-mill summer sale — here's why.

It seems like direct-to-consumer fashion brand Everlane does pretty much everything differently. Its transparent business model means prices are significantly lower than traditional retailers, and its dedication to quality and ethical practices equals well-made pieces that will actually last.

Even the site's sales are unique, because in essence, they aren't actually sales in the traditional sense. Why? Well, Everlane's "Choose What You Pay" summer event, which is currently live on site, allows shoppers to pay what they want for the products in their shopping cart so they can maximize their savings as much as possible. Each item included in the sale, which runs the gamut from go-to denim to essential shoes for work and play, comes with three different discount tiers which transparently outline exactly where the profits go — the lowest of which will get you savings anywhere from 30 to over 50 percent.


That's great news for you, because it means you can score the brand's popular denim for under $50 — like this just-edgy-enough High-Rise Skinny Jean in Washed Black, or this easy-to-wear Mid-Rise Skinny Jean in Light Blue Wash, both $48 each. Everlane uses Japanese denim with just enough stretch so the jeans hold their shape, but stay comfortable so you can wear them all day long. Snag a denim jacket while you're at it, like this vintage blue style for $68, to sport on cooler summer nights and then layer when weather turns cold.

Summer office staples abound in the Everlane sale offerings, like slip-on-and-go shoes and lightweight pieces that'll help you keep cool. The Boss Mule in black is down from $140 to $84, and the brand's Japanese GoWeave Short-Sleeve Wrap Dress in Rose is 30 percent off at $70. Throw a classically cut, but trendy-colored silk shirt, $59, to your cart while you're at it to pair with foundational pieces like tailored trousers. With items like these, getting dressed in the morning just got easier.

Even more essential pieces await at Everlane's summer sale — and with the power in your hands to choose what you pay, what are you waiting for? Keep scrolling to shop some of the sale's best pieces below, and head to the brand's site to snag more before it all sells out.