This Cult-Favorite K-Beauty Brand Just Landed At Ulta For The First Time

Hey K-beauty fans, 2020 is about to be your year. Why you ask? Well for starters, news just dropped that crowd-fave range belif is available at Ulta — so it just got a whole lot easier to shop. Which means your skin is about to be seriously happy, and stocking up on favorites for your full routine is now more streamlined than ever.

"Over the past 4 years, we have had great success with Sephora in brand storytelling and developing belif's positioning in the US. We are excited to continue growing distribution in 2020 and will focus on strategically expanding the business through a differentiated assortment to reach the critical mass with our partnership with Ulta Beauty, amongst others," Anna Choi, belif Marketing Manager, said in an official press release. It's part of a multi-pronged approach (including increased marketing efforts) that likely signals big things to come from the brand this year.

The popular K-beauty line has sold over six million of its beloved bomb moisturizers, and will likely see that number skyrocket now that it has landed at the major beauty retailer's online store. It's also rolling out in Ulta storefronts starting this January, launching in nearly 300 by the end of March 2020. And with winter marching forth in full force, belif's timing is pretty perfect.

Next time you're stocking up at Ulta, snag the bestselling hydrating hits from belif that practically everyone knows and loves — the Aqua Bomb gel-cream and Moisturizing Bomb cream moisturizers chief amongst them — to keep skin in top condition as cold weather worsens. Pick the gel-cream iteration for quick-absorbing, balanced hydration, and opt for the rich cream if redness and dry patches are your arch nemeses.

The Aqua Bomb Sleeping Mask, $34, is ideal for sealing in moisture as you snooze (and to keep dry, hot air from your heater from wreaking havoc), ensuring you wake up with a dewy complexion. And grab the Moisturizing Eye Bomb, $48, for concentrated but lightweight hydration around the eyes. It's a longtime top seller at Sephora, and sure to reach the same recognition at Ulta.

New to the brand? Give it a try with Aqua Bomb Surfs Up Set, $38, a limited-edition launch that contains a full-size Aqua Bomb and deluxe samples of the Aqua Bomb Sleeping Mask and Aqua Bomb Jelly Cleanser. When you fall in love, you know where to get more.

Shop must-haves from belif's Aqua Bomb product range at Ulta below, and head to the beauty site for even more fan faves from the brand.