ASOS’ Best-Selling Swimsuits Feature These Major Trends — & They’re All Under $50
Though July will soon be coming to a close, there are still plenty of days left to lay poolside and hit the beach. That said, at this point in the season you've likely rotated through your lineup of swimwear and may be looking to scoop up a few new pieces to refresh your look. If that's the case, there's no need to dive back into scouring the internet for swim — ASOS' best-selling swimsuits were shared with The Zoe Report and they're exactly what you need to grab before your next getaway.
ASOS is known for being a treasure trove of trendy pieces and everyday basics, and when it comes to swimsuits, the online shopping destination doesn’t disappoint. This summer's top-selling styles hit on so many of the major trends you need to try before the summer slips away. On top of that, all of these popular suits are under $50 — with some even ringing in for under $20.
So, what colors are customers adding to their carts? According to Vanessa Spence, Design Director of Womenswear and Menswear at ASOS, it's all about head-turning hues. "Neon, neon, neon, in all colors and levels, washed out neons or neons on different fabrication is the newest trend," she tells TZR. In the mix of fan favorites from the brand are bikinis sets like the Crinkle V Front Crop Bikini Top, $23, and the $19 High Leg Hipster Bottom in a can't-miss green as well as an electric yellow and pink cut-out, color-block bather for $42.
When it comes to prints, jungle cats unsurprisingly reign supreme. ASOS' best-sellers include leopard-print styles ranging from mix-and-match bikinis to a one-piece showstopper priced at just $38. Additionally, shoppers have been scooping up the $16 triangle bikini top and the $26 high-waisted bottom in a tiger stripe — and it's easy to see why, given it makes for a sultry yet sleek pairing.
Though you'll see a range of silhouettes among ASOS' most-purchased swim pieces, Spence notes to TZR that this season, "the bikini is the key silhouette." She adds that "high shine, gloss, and satin on classic triangle bikini shapes" are trending. If you're keen to give it a try, just take a peek at the Mirror Satin Knot Crop Bikini Top In Apple Green High Shine for $23.
As for why these specific suits have been so popular among customers? "They are versatile and can be mix and matched," says Spence. Plus, they're ideal for all those photo moments you need the perfect piece for: "Bold colors work beautifully on a beach backdrop for the perfect Instagram shot!" she explains.
Continue on to see and shop ASOS' best-selling styles for summer 2019 while there's still time to wear them.