Street style as you know and consume it today hasn't actually been around that long. The Sartorialist's Scott Schuman began shooting street style back in 2006, and Bill Cunningham started shooting outside the shows — and outside of Fashion Week altogether — decades ago, ushering in the modern era of outfit inspo. And while sites like Style.com were posting images of show-goers and off-duty models, it wasn't until Instagram's launch in 2010 that things really began to take off. Now, it's fair to argue that what's going on outside of the shows is covered just as much as what's going on inside. In 2020, street style's must-follow trendsetters are those who showcase unique fashion sensibilities, but also understand and utilize social media to offer an enviable-yet-relatable look into their worlds.
With another season of major fashion weeks approaching, it's a good time to break down a few of the newer key players you'll see in New York, London, Milan, and Paris, offering both interesting outfit ideas and insight into the next big cult fashion brands. Obviously, there are the seasoned attendees who are always reliable for a strong look — think Emmanuelle Alt, Tamu McPherson, Caroline Issa, and Sarah Harris. But, if you're on the hunt for a few fresh names to add to your must-follow list, consider the impressive roster of women below.
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2020's Biggest Street Style Influencers: Lindsay Peoples Wagner
The Teen Vogue Editor-in-Chief is one to keep an eye on if you're short on ways to mix bright colors and bold prints. Her style never feels stiff or overly serious, and she tends to favor bold brands like Prada, Rosie Assoulin, and Rejina Pyo. She has fun with fashion, while remaining ever polished and professional, an impressive feat to replicate for your own wardrobe.
2020's Biggest Street Style Influencers: Alyssa Coscarelli
The freelance writer and Instagram influencer is the perfect figure to follow if you want to discover under-the-radar brands and unique ways to style said emerging designers. Bookmark her looks if you're hoping to add a host of quirky-cool new labels to your repertoire, and if you want to scope her adorable NYC apartment.
2020's Biggest Street Style Influencers: Elizabeth von der Goltz
It probably comes as no surprise that Net-a-Porter's Global Buying Director has inspiring style. It's von der Goltz' job to be up-to-date on the next big brands. Check in on her outfits this upcoming season to spot newer labels styled in a sleek, elegant way.
2020's Biggest Street Style Influencers: Gabriella Karefa-Johnson
If you're not following Garage's Fashion Director, then it's time you did. Her edgy, carefree style is refreshing, as are her unexpected outfit combinations (like the Fair Isle sweater and plaid mini skirt duo above). If you love the idea of loading up on bold colors and prints, you'll want to turn to her for major inspiration.
2020's Biggest Street Style Influencers: Mona Tougaard
This 17-year-old Danish model has been covered by the likes of Business of Fashion, Harper's Bazaar, and i-D. She's already walked in big-name shows like Chanel and Louis Vuitton, but her take on model-off-duty style is the one you'll want to replicate.
2020's Biggest Street Style Influencers: Molly And Reese Blutstein
Yes, these are the fraternal twins that have been taking over your Instagram feed the last few seasons in a concoction of puff-sleeved baby doll dresses and combat boots. The two coordinate in a way that's wearable, nostalgic, and seamlessly melds high and low. Follow both of their accounts pre-fashion week to solidify your outfit ideas for the coming months.