New York City is the home to many of the fashion industry's buzziest up-and-coming brands. So, it should come as no surprise that the city's downtown fashion girls are known for a keen sense of style and a strong eye for spotting New York's coolest emerging designers before they go mainstream. One such woman is DJ Amrit Sidhu. With one scroll through her Instagram page, you'll spot the It-pieces from the fashion scene's freshest designers, and some serious style inspiration, too.
Since the city serves as an incubator and creative mecca for many young designers, it's unsurprising that creatives who call the city home have the chance to discover these labels before they hit the mainstream. For Sidhu, access to the industry has helped her to connect with and discover these brands. "I was DJing for a while before I was ever working in the fashion space, she tells TZR before a set at Farfetch's "Sunset Sessions" in partnership with the World of McIntosh. "I was working at house clubs and people would see me and start booking me, so then I slowly started crossing over." Through her bookings, Sidhu was able to meet many of the women and men defining the future of the fashion space in NYC and beyond.
The Australian native best describes her personal style as sporty, fun, and eclectic, explaining of her muses: "If I had to choose someone on TV, I would say The Nanny." The looks she creates are unexpected, but ever so chic, and that's partly because of her ability to cherry-pick items from the coolest new labels. Ahead, find four NYC labels Sidhu notes are currently on her radar that you should consider adding to your watch list too.
Brinker & Eliza
"It's a mother-daughter duo and they make these beautiful pieces out of seashells they find by the beach," Sidhu tells TZR. Brink & Eliza was founded by Connecticut and NYC residents Brinker and Eliza Higgins in 2017. The line of jewelry is playful yet elegant, and features colorful beads, gold pendants, and trendy seashells all at once.
If you hop on her Instagram page, you'll spot the DJ frequently sporting a cool pair of basketball shorts, which she tells TZR are via streetwear label Eric Emanuel. Sidhu is drawn to the shorts for their versatility. "You can wear them with a peasant blouse, a vintage tee, or with a sports bra and a blazer over top," she suggests. This past spring, Eric Emanuel also collaborated with Adidas, meaning you'll likely see even more of the brand very soon.
If you've walked the streets of New York the past year, you've absolutely spotted a Susan Alexandra bag on the streets — they can't be missed. The accessory line is made in New York's Chinatown and consists of beaded bags, wallets, and jewelry — all in a variety of bright prints and punchy colors. Per usual, Sidhu sports the vibrant beaded bag with various quirky prints and colors throughout her look.
Founder Emily Bode launched her eponymous brand in 2016, and created buzz as the first female designer to show during NYFW Men's. The label is known for its modern workwear aesthetic and in particular in its boxy button up shirts and over-sized jackets — silhouettes often favored by Sidhu.