Everyone is well-familiar with the concept of spring cleaning, but with the year everyone endured with 2020, why not some new year cleaning, too? That's exactly what experts suggest as the world moves into 2021, because the best new January 2021 beauty launches are perfect for overhauling your current beauty regimen.
This isn't to say that you should get rid of everything. However, if you're looking for a new vitamin C serum, Dr. Barbara Sturm has you covered with her exciting and innovative drop. If you haven't been loving your current primer, Gucci Beauty has a luxe formulation that guarantees all-day wear. And if you're ready to start rocking your natural nails but a top coat just isn't enough, Zoya's new Calcium Boost Strengthener will completely restore your tired nail beds.
And it doesn't end there. Ahead, check out 31 new products that are like nothing you've ever seen, and are everything needed for a beauty routine that's thorough and effective.
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