I recently came to the realization that August is, in fact, the best month: It’s Leo season (so you
better unleash that inner lioness). It’s Pumpkin Spice Latte season (the PSLs are coming, people). It’s the perfect mix of summer fun (beach days!) and pre-fall excitement (booties!). And this year, it’s a month of seriously good skincare, makeup, and hair care launches — like these 31 new August 2019 beauty products.
On one side of the spectrum, you have the beauty brands still leaning hard into summer.
Naturopathica’s Oat and Calendula Soothing Jelly Mist, landing Aug. 1, is a must for cooling sunburned skin; while Gabriel Cosmetics’ Disco Mood Nail Collection, coming Aug. 8, has all the bright teal polish your monthly manis desire. Then, there are the brands looking forward to fall. Chanel Beauty recently launched its Fall-Winter 2019 Collection, complete with the Transparent Shimmering Gel, a gold-flecked gloss for the face and décolleté, and a fresh shade of its Longwear Nail Colour: Pure Black. Hourglass Cosmetics’ fall range is already here as well, and the Arch Brow Micro Sculpting Pencil is truly a brow lover's dream.
Ahead, 31 fresh beauty buys — one for every day of the month, of course — that prove August is, indeed, the best month of them all.
1 PRAI Ageless Throat & Decolletage Night Creme
On Aug. 1, PRAI's best-selling Throat & Decolletage Creme gets an overnight upgrade. Featuring time-released retinol, it's meant to be applied before bed — so you wake up wrinkle-free.
2 Atolla Skincare System
New beauty brand Atolla launches personalized skincare sets, powered by science and tailored to you, on Aug. 13.
3 Redken Extreme Play Safe
Redken introduces the Extreme Play Safe leave-in conditioner to its lineup later this month at Ulta. It's
just what your salt-dried strands need. 4 Naturopathica Oat and Calendula Soothing Jelly Mist
Moisture-boosting hyaluronic acid and redness-reducing calendula come together on Aug. 1 to soothe summer skin, courtesy of Naturopathica.
5 Anastasia Beverly Hills Liquid Foundation
At long last, the brand synonymous for pigmented palettes and some of the best eyebrow products on the market is
finally expanding its reach to include foundations — 50 shades, available Aug. 4. 6 Gabriel Cosmetics Disco Mood Collection
The '70s trend is stayin' alive on Aug. 6 with the release of Gabriel Cosmetics' Disco Mood Collection.
7 Flesh Beauty Pure Flesh Foundation
Flesh Beauty's latest — a medium-coverage, skin-enhancing foundation that makes your face look like, well, flesh — is available Aug. 5.
8 Deck of Scarlet Holo-Glam Kit
Monthly subscribers gain access to Deck of Scarlet's Holo-Glam Kit — including Liquid Glitter Eye Shadow in Galactic, Supernova Lip Shine in Halo, and Strobe Drops in Ultraviolet — on Aug. 1. (Non-subscribers can still grab it
a la carte for $44.95.) 9 MISSHA Time Revolution Artemisia Essence
MISSHA's hydrating essence drops mid-August to plump, firm, and smooth out fine lines.
10 KOA Daily Face Cleanser
New York-based, Hawaiian-inspired, unisex skincare brand KOA launches at the top of the month — and its aloe vera and green tea cleanser is a must.
11 Sea Calm Skin Soothing Bath Soak
If you struggle with eczema or psoriasis, check out brand new brand Sea Calm Skin, which is set to introduce its first products this August. Seaweed, the star ingredient, soothes flaky, itchy skin on contact.
12 Deborah Lippmann Spill The Wine
Spill The Wine is the shade to watch (and wear) this month. It launches as part of Deborah Lippmann's Fall 2019 Wild Life Collection later in August.
13 Beauty Bakerie Crème Liquid Lipstick
As of Aug. 2, expect the "comfort of a hydrating gloss" with the wear of a liquid lip, care of Beauty Bakerie's new Crème Liquid Lipstick.
14 Dr Roebucks Ningaloo Firming Serum
A fresh new serum from clean Sephora fave Dr Roebucks lands at Sephora Aug. 20, featuring copper (to firm) and hyaluronic acid (to plump).
15 NARS Lipstick
To celebrate their 25th anniversary, NARS is releasing a whopping collection of 72 lipsticks (including the brand's original 12 shades) in matte, satin, and sheer finishes on Aug. 1.
16 Chanel Le Gel Paillete Transparent Shimmering Gel
The first of Fall Winter 2019 beauty is here — and according to Chanel, the season ahead is all about shimmer.
17 Dior Capture Dreamskin Care & Perfect
At Dior, fall beauty looks like bare skin (but better), thanks to the just-released Dreamskin Care & Perfect. It moisturizes
and blurs "imperfections." 18 Ursa Major Vital Spring Face Lotion
Made with marula oil and cucumber extract, Ursa Major's July 30 launch is a universal skin-saver (aka, moisturizer).
19 Tatcha The Silk Peony Melting Eye Cream
According to the brand, Tatcha's new melting eye cream "includes the two proteins that comprise silk to parallel the amino acid structure of human skin," and gives a "veil of hydration" to the oft forgotton under-eye area. (Aug. 15)
20 IGK Hair 1-800-Hold-Me
and hold in one easy step with IGK Hair's 1-800-Hold-Me spray, which just launched July 31. 21 Prima Soak It In Bath Gem
You didn't think you'd make it through the month without a fresh batch of CBD products, did you? Out July 25, Prima's cannabidiol-filled "bath gem" is ready to help you relax.
22 Supergoop! x Susan Alexandra Best Hair Day Set
There will only be good hair days from July 25 on, says this sweet new collab from Supergoop! and Susan Alexandra.
23 Dermaflash Dermapore Pore Extractor
Deep-clean your pores with Dermapore, the July 25 release from Dermaflash. The vibrating extractor-slash-scraper gets out the gunk — and helps your serum sink in, too.
24 Tom Ford Metallique
Tom Ford knows how to do sexy fragrance, and his late July launch, Metallique, is no exception. Expect a crisp, cool floral scent with a mysterious hint of metal.
25 R+Co ATLANTIS Moisturizing B5 Shampoo
With a name like Atlantis, you know what to expect from R+Co's July 24 release: Major hydration.
26 True Botanicals Calming CBD Body Oil
True Botanicals entered the CBD space on July 23 with the Calming CBD Body Oil, part of its Sleep Collection.
27 Burberry Her Blossom
Famed perfumer Francis Kurkdjian crafted this plum blossom, peony, and musky blend, which is inspired "by London’s parks in spring," he said in a release. “The combination of plum blossoms, citrus notes and delicate peony petals create an unexpected floral breeze, and the addition of creamy sandalwood and hints of musk combine in this alluring and enveloping signature of delicate femininity.” (Aug. 1)
28 PÜR X BARBIE Endless Possibilities Signature Pressed Pigments Palette
If you've ever had fantasies of being a Barbie girl in a Barbie world, then PUR's newest pretty-in-pink palette, out Aug. 2, is for you.
29 Murad InvisiScar Resurfacing Treatment
Acne scars are the bane of many existences. This salicylic acid, vitamin C, and tiger grass treatment, out Aug. 1, can help banish them into existence within eight weeks.
30 Nourish By The Now Classic Body Oil
You know how amazing your skin feels after a professional oil massage? You can tap into that feeling whenever, wherever with The Now's late July launch.
31 Soultanicals Straight Butta
Soultanicals' Straight Butta, a protective styling cream and split-end sealer, sold out within 24 hours when it launched on July 24. Luckily, Soultanicals has restocked — so get it while you can.