31 New Beauty Products To Try For Every Day In August

by Jessica DeFino

I recently came to the realization that August is, in fact, the best month: It’s Leo season (so you better unleash that inner lioness). It’s Pumpkin Spice Latte season (the PSLs are coming, people). It’s the perfect mix of summer fun (beach days!) and pre-fall excitement (booties!). And this year, it’s a month of seriously good skincare, makeup, and hair care launches — like these 31 new August 2019 beauty products.

On one side of the spectrum, you have the beauty brands still leaning hard into summer. Naturopathica’s Oat and Calendula Soothing Jelly Mist, landing Aug. 1, is a must for cooling sunburned skin; while Gabriel Cosmetics’ Disco Mood Nail Collection, coming Aug. 8, has all the bright teal polish your monthly manis desire. Then, there are the brands looking forward to fall. Chanel Beauty recently launched its Fall-Winter 2019 Collection, complete with the Transparent Shimmering Gel, a gold-flecked gloss for the face and décolleté, and a fresh shade of its Longwear Nail Colour: Pure Black. Hourglass Cosmetics’ fall range is already here as well, and the Arch Brow Micro Sculpting Pencil is truly a brow lover's dream.

Ahead, 31 fresh beauty buys — one for every day of the month, of course — that prove August is, indeed, the best month of them all.


PRAI Ageless Throat & Decolletage Night Creme

On Aug. 1, PRAI's best-selling Throat & Decolletage Creme gets an overnight upgrade. Featuring time-released retinol, it's meant to be applied before bed — so you wake up wrinkle-free.


Atolla Skincare System

New beauty brand Atolla launches personalized skincare sets, powered by science and tailored to you, on Aug. 13.


Redken Extreme Play Safe

Redken introduces the Extreme Play Safe leave-in conditioner to its lineup later this month at Ulta. It's just what your salt-dried strands need.


Naturopathica Oat and Calendula Soothing Jelly Mist

Moisture-boosting hyaluronic acid and redness-reducing calendula come together on Aug. 1 to soothe summer skin, courtesy of Naturopathica.


Anastasia Beverly Hills Liquid Foundation

At long last, the brand synonymous for pigmented palettes and some of the best eyebrow products on the market is finally expanding its reach to include foundations — 50 shades, available Aug. 4.


Gabriel Cosmetics Disco Mood Collection

The '70s trend is stayin' alive on Aug. 6 with the release of Gabriel Cosmetics' Disco Mood Collection.


Flesh Beauty Pure Flesh Foundation

Flesh Beauty's latest — a medium-coverage, skin-enhancing foundation that makes your face look like, well, flesh — is available Aug. 5.


Deck of Scarlet Holo-Glam Kit

Monthly subscribers gain access to Deck of Scarlet's Holo-Glam Kit — including Liquid Glitter Eye Shadow in Galactic, Supernova Lip Shine in Halo, and Strobe Drops in Ultraviolet — on Aug. 1. (Non-subscribers can still grab it a la carte for $44.95.)


MISSHA Time Revolution Artemisia Essence

MISSHA's hydrating essence drops mid-August to plump, firm, and smooth out fine lines.


KOA Daily Face Cleanser

New York-based, Hawaiian-inspired, unisex skincare brand KOA launches at the top of the month — and its aloe vera and green tea cleanser is a must.


Sea Calm Skin Soothing Bath Soak

If you struggle with eczema or psoriasis, check out brand new brand Sea Calm Skin, which is set to introduce its first products this August. Seaweed, the star ingredient, soothes flaky, itchy skin on contact.


Deborah Lippmann Spill The Wine

Spill The Wine is the shade to watch (and wear) this month. It launches as part of Deborah Lippmann's Fall 2019 Wild Life Collection later in August.


Beauty Bakerie Crème Liquid Lipstick

As of Aug. 2, expect the "comfort of a hydrating gloss" with the wear of a liquid lip, care of Beauty Bakerie's new Crème Liquid Lipstick.


Dr Roebucks Ningaloo Firming Serum

A fresh new serum from clean Sephora fave Dr Roebucks lands at Sephora Aug. 20, featuring copper (to firm) and hyaluronic acid (to plump).


NARS Lipstick

To celebrate their 25th anniversary, NARS is releasing a whopping collection of 72 lipsticks (including the brand's original 12 shades) in matte, satin, and sheer finishes on Aug. 1.


Chanel Le Gel Paillete Transparent Shimmering Gel

The first of Fall Winter 2019 beauty is here — and according to Chanel, the season ahead is all about shimmer.


Dior Capture Dreamskin Care & Perfect

At Dior, fall beauty looks like bare skin (but better), thanks to the just-released Dreamskin Care & Perfect. It moisturizes and blurs "imperfections."


Ursa Major Vital Spring Face Lotion

Made with marula oil and cucumber extract, Ursa Major's July 30 launch is a universal skin-saver (aka, moisturizer).


Tatcha The Silk Peony Melting Eye Cream

According to the brand, Tatcha's new melting eye cream "includes the two proteins that comprise silk to parallel the amino acid structure of human skin," and gives a "veil of hydration" to the oft forgotton under-eye area. (Aug. 15)


IGK Hair 1-800-Hold-Me

Add shine and hold in one easy step with IGK Hair's 1-800-Hold-Me spray, which just launched July 31.


Prima Soak It In Bath Gem

You didn't think you'd make it through the month without a fresh batch of CBD products, did you? Out July 25, Prima's cannabidiol-filled "bath gem" is ready to help you relax.


Supergoop! x Susan Alexandra Best Hair Day Set

There will only be good hair days from July 25 on, says this sweet new collab from Supergoop! and Susan Alexandra.


Dermaflash Dermapore Pore Extractor

Deep-clean your pores with Dermapore, the July 25 release from Dermaflash. The vibrating extractor-slash-scraper gets out the gunk — and helps your serum sink in, too.


Tom Ford Metallique

Tom Ford knows how to do sexy fragrance, and his late July launch, Metallique, is no exception. Expect a crisp, cool floral scent with a mysterious hint of metal.


R+Co ATLANTIS Moisturizing B5 Shampoo

With a name like Atlantis, you know what to expect from R+Co's July 24 release: Major hydration.


True Botanicals Calming CBD Body Oil

True Botanicals entered the CBD space on July 23 with the Calming CBD Body Oil, part of its Sleep Collection.


Burberry Her Blossom

Famed perfumer Francis Kurkdjian crafted this plum blossom, peony, and musky blend, which is inspired "by London’s parks in spring," he said in a release. “The combination of plum blossoms, citrus notes and delicate peony petals create an unexpected floral breeze, and the addition of creamy sandalwood and hints of musk combine in this alluring and enveloping signature of delicate femininity.” (Aug. 1)


PÜR X BARBIE Endless Possibilities Signature Pressed Pigments Palette

If you've ever had fantasies of being a Barbie girl in a Barbie world, then PUR's newest pretty-in-pink palette, out Aug. 2, is for you.


Murad InvisiScar Resurfacing Treatment

Acne scars are the bane of many existences. This salicylic acid, vitamin C, and tiger grass treatment, out Aug. 1, can help banish them into existence within eight weeks.


Nourish By The Now Classic Body Oil

You know how amazing your skin feels after a professional oil massage? You can tap into that feeling whenever, wherever with The Now's late July launch.


Soultanicals Straight Butta

Soultanicals' Straight Butta, a protective styling cream and split-end sealer, sold out within 24 hours when it launched on July 24. Luckily, Soultanicals has restocked — so get it while you can.